The Story
Why it exists.
Imagine the electric atmosphere of a world-class tennis match. Torino21 was born from this vision, a tribute to the Nitto ATP Finals held in Xerjoff's home city of Turin. The goal was to capture the kinetic energy of the game: the swift volley, the cool focus of the athletes, and the vibrant green of the court under the Italian sun. It is a scent designed to invigorate and inspire.
If this were a song
Community picks
Talamak
Toro y Moi
The Beginning
Imagine the electric atmosphere of a world-class tennis match. Torino21 was born from this vision, a tribute to the Nitto ATP Finals held in Xerjoff's home city of Turin. The goal was to capture the kinetic energy of the game: the swift volley, the cool focus of the athletes, and the vibrant green of the court under the Italian sun. It is a scent designed to invigorate and inspire.
Upon release, it quickly transcended its athletic inspiration, becoming a cult favorite among niche fragrance lovers seeking the ultimate high-performance fresh scent. It set a new standard for realism in mint and citrus notes, proving that a 'freshie' could be as complex and luxurious as any heavy oriental or woody perfume. Its popularity cemented Xerjoff's mastery over the entire olfactory spectrum.
The Evolution
The experience is a rush of pure adrenaline. It opens with an almost freezing blast of realistic mint and lemon, a jolt to the senses that is both bracing and joyful. As the initial excitement settles, a sophisticated heart of aromatic herbs like lavender and rosemary takes over, grounding the scent with a classic, clean fougère feel. The final phase is a long-lasting, radiant drydown of bright musk and lemon verbena, a quiet hum of confidence that lingers for hours.
Cultural Impact
Created to commemorate the Nitto ATP Tennis Finals in Turin, Torino21 immediately became a benchmark for luxury sport fragrances, defining a new category of 'active elegance'.
The House
Italy · Est. 2007
Xerjoff is an Italian luxury fragrance house that defines modern opulence through scent. It merges the rich heritage of Italian perfumery with artistic, almost sculptural, presentation. This is perfume for those who believe a fragrance should be a complete sensory statement.
The Creator
House PerfumerXerjoff is an Italian luxury fragrance house founded by Sergio Momo. It's celebrated for its commitment to using the finest raw materials, blending traditional perfumery with modern artistry to create opulent and distinctive scents.
If this were a song
Community picks
Torino21 is pure, crisp energy. It needs a soundtrack that's clean, propulsive, and effortlessly cool. Think indie electronic with a bright, optimistic feel that makes you want to move.
Talamak
Toro y Moi











