The Story
Why it exists.
Torino24 exists because Xerjoff doesn't do things by halves. As the official fragrance of the Nitto ATP Finals in Turin, the season-ending championship that draws the world's top-ranked players to the Piedmontese capital, the house needed something that captured the energy of elite competition without defaulting to the usual aquatic-and-citrus playbook. The result is a fruity-floral that plays like the tournament itself: bright opening salvos, a complex middle game, and a finish that lingers long after the crowd has dispersed.
If this were a song
Community picks
Rio
Duran Duran
The Beginning
Torino24 exists because Xerjoff doesn't do things by halves. As the official fragrance of the Nitto ATP Finals in Turin, the season-ending championship that draws the world's top-ranked players to the Piedmontese capital, the house needed something that captured the energy of elite competition without defaulting to the usual aquatic-and-citrus playbook. The result is a fruity-floral that plays like the tournament itself: bright opening salvos, a complex middle game, and a finish that lingers long after the crowd has dispersed.
The note structure is where this gets interesting. Mango sits at the top with bergamot and mandarin, sure, but pink lotus absolute in the heart adds a velvety, almost aquatic depth that keeps the florals from reading as conventional. The lotus brings a distinctive quality that feels both lush and restrained, creating an impression that moves beyond typical floral constructions. Styrax bridges the middle and base, bringing a lightly resinous warmth that prevents the composition from flattening out as it dries.
The Evolution
The opening is immediate and generous. Mango arrives first, unapologetically ripe, backed by a burst of mandarin and bergamot that keeps it bright rather than heavy. You get the first ten minutes in sharp daylight, crisp, juicy, attention-getting. At the thirty-minute mark, the pink lotus and orange blossom begin to take over, and the composition softens into something more nuanced. The fruitiness doesn't disappear, it recedes, becoming a warmth rather than a statement. By the two-hour mark, the styrax is doing the quiet work of bridging everything that came before into what comes next. The drydown is where moss and patchouli assert themselves, grounded and slightly green, with white musk adding a clean finish that stays close to the skin but refuses to disappear entirely.
Cultural Impact
Released in 2024 as part of Xerjoff's ongoing partnership with the Nitto ATP Finals, the fragrance presents itself as a fruity-floral composition that doesn't apologize for its fruitiness. The ATP connection gives it a distinct identity rooted in the world of elite tennis. The blend of mango, mandarin, and pink lotus creates a vibrant opening that transitions into a more complex heart, while the base notes of moss, patchouli, and white musk ground the composition with earthy sophistication. This scent speaks to those who appreciate confident, expressive fragrances that command attention without being overbearing.
The House
Italy · Est. 2007
Xerjoff is an Italian luxury fragrance house that defines modern opulence through scent. It merges the rich heritage of Italian perfumery with artistic, almost sculptural, presentation. This is perfume for those who believe a fragrance should be a complete sensory statement.
If this were a song
Community picks
The mood is a championship match at night, floodlit, electric, the air warm with possibility. There's momentum in the opening (think big percussion, bright brass), then a softer, more contemplative middle as the sun sets and the stadium quiets. The drydown is the walk home, alone, replaying the best moments. This is the soundtrack to the energy that never quite lets go.
Rio
Duran Duran





























