Soho.

Superz Budapest wanted a fragrance that captured the pulse of a modern metropolis, and perfumer Gökhan Şimşek answered with Soho in 2024. Drawing on the brand’s Turkish‑oil roots and Central‑European clarity, he built a scent around the bustling energy of New York’s Soho district. The name reflects the neighborhood’s blend of gritty streets and artistic flair, while the composition balances sweet coconut and vanilla with the depth of oud and spice, echoing the house’s mission to bridge East and West in a single bottle.

The top notes, Mimosa, Coconut, Jasmine and Patchouli, set a bright, floral‑green opening that feels like sunrise over a crowded avenue. At the heart, tonka bean, vanilla, nutmeg, cinnamon, elemi resin, saffron, tobacco and cardamom create a warm, spicy gourmand core that mirrors the district’s cafés and late‑night bars. The base of musk, amber, oud and sandalwood grounds the perfume, giving it the lingering, smoky finish that makes the scent feel both urban and intimate.

The opening greets you with a flash of mimosa petals and creamy coconut, while jasmine adds a soft floral whisper and patchouli provides an earthy undercurrent, like the first light on a bustling street. As the heart unfolds, tonka bean wraps the skin in an almond‑sweet warmth, vanilla smooths the edge, and a blend of nutmeg, cinnamon, saffron, elemi resin, tobacco and cardamom adds a spicy, aromatic depth that feels like a crowded bar conversation. By the drydown, the composition settles into a rich base of musk, amber, oud and sandalwood; amber glows, oud whispers dark animalic notes, and sandalwood offers a creamy wood, leaving a lingering trail that clings to the skin well into the night, delivering the promised 8‑10 hour longevity.

Since its 2024 debut, Soho has been praised for capturing the electric vibe of city nightlife, resonating with wearers who seek a scent that feels both comforting and daring. Collectors note its strong sillage and the way the sweet‑spicy heart stands out among contemporary oriental compositions, making it a frequent recommendation for evenings in urban settings.