The Story
Why it exists.
The beginning
Launched in 2021 with Mathilde Bijaoui as the nose, the fragrance presents a composition of warm vanilla milk, Cashmeran, and sandalwood. The scent unfolds quietly, letting each note exist without fanfare or drama. It's an invitation rather than a statement, something you wear close to the skin, present but never demanding.
Three notes sounds like restraint, but the reality is richer. Cashmeran delivers that soft warmth characteristic of cashmere, without any of the fiber's weight. Paired with vanilla milk, it creates a lactonic quality that feels nostalgic yet contemporary. Sandalwood anchors the composition, providing a woody foundation that keeps the entire blend grounded. Each material brings its own character to the mix, creating layers that reveal themselves gradually rather than all at once.
The evolution
The opening hits like warm milk poured over vanilla, sweet, creamy, immediate. No sharp edges to navigate. Within minutes, Cashmeran takes over, and suddenly you're wrapped in something that feels like cashmere against skin. The milkiness doesn't disappear. It deepens. Settles into the composition like a warm secret. The drydown is where sandalwood earns its place: soft, woody, quiet. Close to the body, this isn't a fragrance that announces itself across a room. Come evening, it's intimate. Skin-warm. The kind of presence you have to lean in to find. Wears close to fabric overnight.
Cultural impact
This Is Me! completes the gender-neutral This Is collection alongside the original This is Him and This is Her fragrances, completing a trio that prioritizes personal expression over traditional categorization. The fragrance itself offers a straightforward sensory experience: warm vanilla milk at the opening, Cashmeran adding a soft warmth in the heart, and sandalwood providing a quiet, grounding base. Each note unfolds naturally without complication or drama, settling into a simple, present warmth.
