The Story
Why it exists.
The beginning
Torino24 was born from Xerjoff's partnership with the Nitto ATP Finals in Turin, one of tennis's most prestigious indoor tournaments. The brand has been a Silver Partner of the event for four years running, and this fragrance is the olfactory expression of that relationship. Turin itself, a city of baroque architecture framed by the Alps, carries that same blend of historic grandeur and competitive intensity. The scent mirrors the feeling of a friendly indoor match: the bounce of the ball, the warmth of competition, the particular brightness of a court sheltered from the elements. It's fragrance as sporting memory, and as love letter to a city that knows how to host.
The note combination is what makes this interesting. Tropical fruits, mango, plum, paired with white florals and mossy patchouli. Sweet against cool. The mango and plum bring a warmth that orange blossom and pink lotus then undercut with something cleaner, more luminous. The moss is the counterweight that stops it from being just another summer fruity-floral. Without it, this would be a pleasant warm-weather scent. With it, there's tension, the sweetness stays grounded, the florals stay from THIS side of the spectrum rather than powdery and nostalgic. It becomes something you can wear in October and not feel ridiculous.
The evolution
The opening is an immediate burst of tropical sweetness, mandarin and plum colliding with the mango, a sweetness that feels sunlit and ripe. The bergamot adds a brief citrus brightness before the florals begin their takeover. For the first 30 to 45 minutes, the heart takes over with pink lotus absolute and orange blossom, and here the mango lingers longer than expected, the tropical sweetness doesn't fully yield, it simply makes room. The orange blossom adds a clean floral warmth beneath the pink lotus, creating a duet rather than a transition. The drydown arrives around the two-hour mark and shifts the composition toward something cleaner and more intimate. Moss and patchouli provide a damp, green counterpoint that prevents the tropical sweetness from becoming cloying. White musk keeps the sillage close, moderate throughout, present but never shouting. The next morning, a faint trace of white musk and patchouli remains on fabric, close and quiet.
Cultural impact
Torino24 belongs to the Nitto ATP Finals Torino collection, Xerjoff's official partnership fragrance for one of tennis's most prestigious indoor tournaments. As a Silver Sponsor for four consecutive years, the brand has tied its identity to sporting excellence and the energy of competitive moments. The fragrance functions as both a wearable scent and a statement piece, something you display, something that sparks conversation at the venue or in the city afterward. The tropical-fruity character carries that sense of occasion: bright, energetic, celebratory. For those who want fragrance to be part of a larger world they move through, this one performs.

































