The Story
Why it exists.
ESSNCE built its catalog around the idea that everyday sensory moments deserve to be translated into something you can wear. Vanilla Baby began as a question: what happens when you strip vanilla back to its actual character, the smooth, slightly woody depth of a real vanilla bean, rather than the caricature? The house wanted a gourmand fragrance that didn't rely on saccharine excess to communicate comfort. The answer arrived in 2024, and it holds its own against creations four times its age.
If this were a song
Community picks
Les籽
Café Sabarsky
The Beginning
ESSNCE built its catalog around the idea that everyday sensory moments deserve to be translated into something you can wear. Vanilla Baby began as a question: what happens when you strip vanilla back to its actual character, the smooth, slightly woody depth of a real vanilla bean, rather than the caricature? The house wanted a gourmand fragrance that didn't rely on saccharine excess to communicate comfort. The answer arrived in 2024, and it holds its own against creations four times its age.
What sets Vanilla Baby apart is the way its vanilla doesn't announce itself with volume. Instead, it arrives in layers, first as a bright, sugary top note that catches attention, then as a spiced heart note that gives the sweetness somewhere to go, and finally as a base note that lingers without overwhelming. The cocoa note doesn't read as chocolate bar, it reads as the inside of a chocolate box, the memory of sweetness rather than the sweetness itself. That's a difficult balance to strike, and the 2024 launch suggests ESSNCE has been working toward this specific composition for a while.
The Evolution
The opening lasts about twenty minutes. Mandarin and red berries hit first, citrus brightness cutting through the sugar so the sweetness registers as crisp rather than heavy. Then the handoff: cocoa and spices arrive together, and for the next two to three hours that's where the fragrance lives. The vanilla amplifies the chocolate, the spices give it weight. On most skin, the drydown begins around hour four. Amber and musk take over, the tonka bean adding a soft, powdery finish that stays close to the skin for another two to three hours. It doesn't transform dramatically. It just settles.
Cultural Impact
Vanilla Baby entered the market at a time when consumers were seeking comforting yet affordable gourmand fragrances, tapping into the broader trend of nostalgic scent profiles that evoke homey warmth. Its launch coincided with a surge in social media discussions about budget-friendly alternatives to luxury vanilla compositions, helping democratize access to high‑quality vanilla notes. By positioning itself as an inclusive option, the fragrance contributed to a shift toward more transparent ingredient sourcing and sparked conversations about vegan-friendly perfumery, influencing both indie and mainstream brands to consider similar formulations.
The House
United States · Est. 2020
Truly is a niche fragrance house that translates playful, dessert‑inspired concepts into wearable scents. Since its debut, the brand has built a modest catalogue that includes Vanilla Baby, Birthday Sex, Ma Chérie, Golden Glaze, Soft Serve, Unicorn Fruit, Coco Cloud and Glazed Donut. Each bottle is framed as a bite‑size indulgence, inviting wearers to experience a moment of sweet nostalgia without the cloying excess of traditional gourmand perfumes. The line is marketed through a direct‑to‑consumer model, allowing the brand to experiment with limited‑edition drops and seasonal releases while keeping the focus on scent storytelling rather than celebrity endorsement.
If this were a song
Community picks
Vanilla Baby sounds like a late-afternoon in November, the hour when sunlight turns amber and the air outside finally matches the warmth you've been building inside. Soft jazz, a hint of bossa nova, something that breathes.
Les籽
Café Sabarsky






















