The Story
Why it exists.
The beginning
Sol de Janeiro built its identity around Brazilian beach culture and the philosophy of self-celebration. The Cheirosa fragrance line, named for the Portuguese word for fragrant, became the brand's signature, with '62 serving as the original anchor. The name says it all. Cheirosa '62 is Sol de Janeiro reaching back to a specific kind of Brazilian summer, the kind that smells like warm sand and late afternoon light. Perfumer Jérôme Epinette composed the fragrance with this ethos in mind, crafting an opening of pistachio and almond that feels like the memory of a perfect beach day.
The choice of pistachio and almond as opening notes speaks to a philosophy of accessibility and warmth. These nuts are familiar, comforting, and universally appealing. Heliotrope and jasmine then introduce a floral dimension that softens the composition without overwhelming it, ensuring the fragrance remains approachable. The drydown of caramel, vanilla, and sandalwood completes the picture, grounding the sweetness in something warm and lasting.
The evolution
The journey of Cheirosa '62 begins with pistachio and almond, a warm and almost nutty introduction that feels both comforting and inviting. As the fragrance moves forward, heliotrope and jasmine emerge, their floral softness adding a layer of prettiness that balances the edible warmth of the opening. The progression into the drydown marks a shift toward indulgence, with caramel and vanilla taking center stage while sandalwood grounds the composition. This arc moves from nutty brightness to floral gentleness to gourmand depth, each transition smooth and intentional.
Cultural impact
Cheirosa '62 is the fragrance that defined Sol de Janeiro's fragrance empire. The original perfume mist became a signature scent, one that has driven a devoted following and expanded the brand's reach across product categories. Its popularity has resonated with consumers who approach fragrance as a daily mood-lift rather than a prestige accessory. It's been called the defining scent of the brand's identity and remains a cornerstone of the Cheirosa line.
The House
Sol de JaneiroSol de Janeiro is a fragrance and body care brand founded in 2015 that draws its identity from Brazilian beach culture and the concept of joyful self-acceptance. The company rose to prominence through its Cheirosa fragrance line, building a loyal following around scents inspired by Brazilian ingredients like pistachio, vanilla, orchid, and sandalwood. Sol de Janeiro entered Sephora shelves in 2017 and experienced significant growth through its perfume mist category, which became a cultural phenomenon particularly among younger consumers. The brand achieved reported sales exceeding $1 billion by 2024, driven by viral popularity of mists like Cheirosa 62 and Cheirosa 68. By 2025, the company had expanded into full fine fragrance with edp formats while maintaining its positioning as a lifestyle brand centered on sensory experience and body positivity.
The Creator
Jérôme EpinetteEpinette's style can be described as modern and sophisticated, with a focus on natural ingredients and clean lines. He has a knack for creating fragrances that are both wearable and interesting, often incorporating unexpected elements to add depth and complexity.
