The Story
Why it exists.
The beginning
In 2018, Simone Andreoli translated a nighttime desert crossing into fragrance. The Oman desert, chosen land for the world's most prized incense, becomes here a composition of smoke, warmth, and solitude, an olfactory memoir of looking inward when nothing exists around you.
The structure is unusual: incense appears in both the opening and the base, threading smoke through the entire wear. The elemi resin brightens the top without sweetening it. The absinthe in the heart adds a green, slightly medicinal complexity that most incense fragrances skip entirely, it makes the middle feel less predictable, less inevitable.
The evolution
The opening hits sharp and bright, elemi resin's citrusy-pine quality cuts through the incense smoke like a match struck in cold air. For the first thirty minutes, styrax adds a sweet balsamic edge that keeps the top from going austere. The transition into the heart is where things shift: the absinthe reveals its green, slightly bitter character, not quite anise, more like the memory of something herbal. The amyris softens it, giving the middle a creamy-wood texture that prevents the fragrance from feeling too austere. By hour three, the leather arrives, not harsh, but warm and dark, like the smell of an old jacket worn into the right shape. The incense doesn't disappear; it deepens, wrapping around the leather like smoke that has nowhere else to go. The drydown holds for hours. Moderate sillage throughout, intimate enough that someone standing very close will notice, but it won't fill a room. On fabric, the incense-smoke lingers for a day or more.
Cultural impact
Smoke of God occupies a specific corner of niche perfumery: incense-forward but not singular, with enough complexity to reward repeat wearing. It sits comfortably alongside Full Incense by Montale and Memo Paris's Tiger's Nest in spirit, though its leather-and-absinthe structure gives it a different kind of edge. The Poetry of Night collection frames it as nocturnal and introspective, a fragrance for the collector who values narrative over hype, released in limited series that appeal to those who find their diary entries in smell.
The House
Simone AndreoliSimone Andreoli is an Italian niche perfume house that translates personal journeys into scent. Founded by the perfumer Simone Andreoli, the brand presents a compact “olfactory diary” where each bottle records a place, a memory, or an emotion. All creations are blended in Italy, bottled in minimalist glass, and released in limited series that appeal to collectors who value narrative over hype. The line includes titles such as Smoke of Desert (2024), Vicebomb (2023) and Apricot Innocence (2025), each designed to evoke a specific moment of travel or feeling.
The Creator
Simone AndreoliAndreoli favors a straightforward, intense palette that avoids unnecessary ornamentation. He builds around a strong central accord—often a bright citrus, a rich floral, or a deep amber—and supports it with carefully selected accent notes.
