The Story
Why it exists.
The beginning
Etoile De Jour is presented through the image of the sun at its zenith, conveying full midday brilliance rather than a quiet, shaded afternoon. It is a floral-spicy eau de parfum made for women and men, built around contrasts of light, heat, greenery and softness. Pink pepper introduces a rosy, gently sharp warmth, while incense lays a thin veil of smoke across the composition. Green bell pepper adds a crisp, vegetable-like snap, lending freshness to the opening spice. English rose forms a polished floral heart, smoothing the pepper without erasing its bright edge. As the fragrance develops, violet brings a soft, powdery floral quality, and white cedar extract gives the base a clean, composed woody finish.
What makes the composition worth noticing is the handoff between pepper and rose. Green bell pepper keeps the center fresh and almost structural, while English rose supplies a classic floral warmth without making the scent overly sweet. The base stretches that tension further. Violet gives the fragrance a powdery, softly colored texture, while white cedar extract adds a clean woody line beneath it. Together with the opening incense, the result feels aromatic, green, floral and smoky at once. It is less a garden in full sun than a flash of daylight caught on glass, fabric and skin.
The evolution
The opening arrives with a clean sting. Pink pepper gives it a rosy heat, incense adds a thin veil of smoke, and the combination feels crisp rather than heavy. As the first impression recedes, green bell pepper brings a vivid snap that keeps the composition alert. Its fresh, slightly vegetal quality sharpens the warmth of the pepper, while incense gives the brightness a more mysterious edge. English rose then enters as the softer center of the scent, rounding the pepper without dulling its edge. The rose feels polished and gently powdery, with a floral sweetness that sits comfortably beside the more assertive opening notes. There is a brief change of character here: the fragrance becomes more floral, more powdery and more quietly elegant, like sunlight moving across pale fabric. The drydown is where violet and white cedar extract take control.
Cultural impact
Etoile De Jour uses a poetic title to frame the fragrance around the sun at its zenith, an image of brilliance, warmth and clarity. Its floral-spicy vocabulary creates an appealing tension between vivid spice and refined floral notes: pink pepper brings a rosy heat, incense contributes a light veil of smoke, and green bell pepper adds a crisp, vegetal snap. English rose softens that brightness with a polished floral heart, while violet introduces a powdery texture and white cedar extract grounds the composition in clean wood. The result is a fragrance that invites close attention to how each note changes the character of the others.
The House
Parfums de FollevilleParfums de Folleville is a French perfume house founded in Shanghai in 2013. Its identity combines French fragrance naming with a distinctly Asian point of view, a connection reflected in titles such as Matin D'Opale, Tige De Lumiere, Etoile De Jour and Piegé de Soie. The house is known for narrative-led scents built around imagery of light, silk, shadow, air and time. Its fragrance catalogue includes Cendres D'Automne, Bouquet Des Sèves, Jeunesse Du Temps, Miroir De L'Air, Velours De Nuit and Jour De Gloire. The available record lists ten perfumes, beginning with releases from 2016 and extending to 2021.
The Creator
Federico RestrepoRestrepo’s design sensibility favors precision, balance, and a strong silhouette. His background in performance gives his work an instinct for gesture, while his art-direction experience supports a coherent visual language across products, campaigns, and spaces.































