Heritage
A house, in its own words
Gérald Ghislain founded Olibanum after a decade of shaping narratives at Histoires de Parfums. In early 2021 he announced the new venture, naming it after the frankincense‑type resin that has scented temples for millennia. The brand debuted its first collection in the spring of 2022, releasing ten single‑note fragrances such as Safran, Ambrette, Oud and Vétiver. Each launch arrived with a clear glass bottle and a recyclable box, reinforcing the house’s eco‑conscious stance. In 2023 Olibanum added a personalization service that lets customers select refined notes to tailor a scent to their personality. The following year the house introduced Néroli, its first floral offering, expanding the olibanum‑centric palette. By 2025 the brand secured distribution in several European concept stores, allowing a broader audience to experience its restrained approach. Throughout its growth, Olibanum has remained independent, avoiding large corporate ownership and keeping production batches small to preserve quality. Olibanum treats perfume as a dialogue between material and wearer. The house believes that a fragrance should be clear, not layered with unnecessary synthetics. It therefore selects ingredients that can stand alone, letting the natural character of olibanum and its companions shine. Storytelling remains central; each scent references a single botanical or resin, inviting the wearer to imagine its origin. The brand also commits to transparency, publishing ingredient lists and sourcing details whenever possible. Personalization reflects its belief that scent is intimate: customers can add a measured drop of a secondary note to the base formula, creating a subtle signature without compromising the original composition. Sustainability guides every decision, from refillable bottles to biodegradable packaging, because the house views responsible production as part of the scent’s narrative.