The Story
Why it exists.
The beginning
Habibi Lil Abad Ruby is Nabeel's 2024 tribute to a love that refuses to fade. The name itself points to something vivid, gemstone-bright, saturated with intention. Part of the Souq Collection, it sits inside a catalog of modern Arabic fragrances where the layering feels deliberate and the sweetness never tips into cloying. Released as an Eau de Parfum, the composition moves with a weight that feels concentrated and rich. The brief was simple. Make something that feels like devotion, bottle it without losing the sweetness.
The combination here is unusual in the Arabic genre. Fruity openings tend to read as either bright citrus or lush tropical, but blackcurrant and grape together land in darker, almost wine-stained territory. That fruit gets anchored by a single jasmine heart, stripped down so the petals don't compete with the sweetness above. The patchouli-musk base then does the heavy lifting that more traditional compositions usually handle, pulling the whole thing downward into something resinous and grounded.
The evolution
The first 20 minutes belong entirely to fruit. Blackcurrant arrives sharp and almost bitter, grape softens the edges, and together they read like crushed berries pressed into warm fabric. Jasmine doesn't bloom so much as it seeps through, a creamy warmth that sits beneath the fruit without ever competing. By the second hour, the sweetness has dimmed. Patchouli grounds the composition, dark and slightly earthy, and musk arrives to do what musk does best: turn the whole thing into something that smells like skin rather than perfume. The drydown is the longest phase. Five to six hours in, the fruit is a memory, the jasmine is gone, and what remains is a close-wearing patchouli-musk that holds onto fabric and hair well into the next day. Above-average projection throughout, with a sillage that stays noticeable without ever overwhelming a room.
Cultural impact
Habibi Lil Abad Ruby occupies a specific space within Nabeel's larger body of work, one where fruit takes the lead rather than the usual showpiece materials. The composition leans into blackcurrant and grape for its opening, lets jasmine carry the heart in a restrained way, and grounds everything in patchouli and musk. Part of the Souq Collection, it sits alongside newer Nabeel releases built around accessible sweetness and recognizable note combinations.














