The Story
Why it exists.
Roma Uomo Cedro emerged in 2017 as Laura Biagiotti’s tribute to the timeless stones and sun‑baked streets of Rome. Annick Ménardo was tasked with translating the city’s marble coolness into scent, anchoring the composition around cedar, ‘cedro’ in Italian, while weaving in the brand’s Mediterranean roots. The house, founded in 1972 in Florence, has always treated fragrance like architecture, arranging lines of citrus, spice and wood to echo the city’s quiet confidence.
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The Beginning
Roma Uomo Cedro emerged in 2017 as Laura Biagiotti’s tribute to the timeless stones and sun‑baked streets of Rome. Annick Ménardo was tasked with translating the city’s marble coolness into scent, anchoring the composition around cedar, ‘cedro’ in Italian, while weaving in the brand’s Mediterranean roots. The house, founded in 1972 in Florence, has always treated fragrance like architecture, arranging lines of citrus, spice and wood to echo the city’s quiet confidence.
The opening leans on Cascalone, a synthetic marine accord that instantly conjures salty sea spray and a breezy Mediterranean dawn. Mandarin orange adds flat, synthetic citrus brightness, while aromatic spices lend heat. In the heart, rhubarb’s tart snap meets geranium’s floral edge, softened by cashmere wood and oakmoss’s green earth. The result feels modern yet rooted in Italy’s sun‑lit gardens.
The Evolution
The fragrance bursts open with Cascalone’s salty, ozonic splash, instantly recalling a Roman shoreline at sunrise. Mandarin orange flickers bright but synthetic, while aromatic spices add a whisper of peppery heat, setting a crisp, marine‑citrus canvas. Within minutes, the heart unfolds: rhubarb’s tart bite cuts through geranium’s aromatic bloom, while cashmere wood drapes a soft, velvety veil and oakmoss injects an earthy, green undertone that grounds the brightness. As the composition settles into drydown, cedar rises, anchoring the scent with its dry, resinous timber, while bourbon vanilla sweetens the base without cloying, and sandalwood adds creamy depth. Ambergris contributes a lingering marine musk that keeps the finish subtly salty. The drydown lingers for six to eight hours, projecting moderately, leaving a warm, woody trail that feels like the fading glow of a Roman sunset over marble façades.
Cultural Impact
Wearers often cite the fragrance’s salty marine opening as a signature nod to Rome’s coastal vibe, setting it apart from typical woody mens’ scents. It’s frequently mentioned alongside other Mediterranean‑inspired Eau de Toilettes, becoming a quiet favorite for city strolls in spring and summer. The balanced projection makes it suitable for both casual daytime outings and relaxed evening gatherings, earning compliments for its fresh yet warm character.
The House
Italy · Est. 1972
Laura Biagiotti began as an Italian fashion house in the early 1970s and later expanded into fragrance, creating a line that reflects the brand’s architectural roots and Mediterranean sensibility. The perfume portfolio mixes classic Italian ingredients with contemporary structures, offering scents that feel both familiar and unexpected. From the early floral launch of Fiori Bianchi in 1982 to the recent Roma Uomo Nero Estremo in 2025, each fragrance carries a sense of place and a quiet confidence that appeals to collectors who value depth over flash.
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Imagine a sun‑lit Roman terrace at dusk, the gentle clink of glasses and distant waves. The opening’s salty splash pairs with a breezy acoustic guitar, while the heart settles into a warm, velvety piano line. The drydown hums like a low cello, echoing cedar and ambergris.
Estate
Bruno Martino
