The Story
Why it exists.
The beginning
Jequiti, founded in 1999, has built its identity on accessible fragrance through Brazil's direct-sales network, making scented rituals attainable rather than aspirational. The 2018 launch of Larissa Manoela Love continued the brand's tradition of pairing with Brazilian celebrities to craft scent stories that feel personal and approachable. Named for the widely beloved actress and singer Larissa Manoela, the perfume was designed to translate her youthful, vibrant public image into olfactory form. The result is a fragrance that opens bright and fruity, transitions into a lush floral garden, and settles into something unexpectedly refined.
The note selection reflects a conscious balance between accessibility and modern perfumery sensibilities. Mandarin orange and pear give the opening wide appeal and immediate impact, while jasmine grounds them with a touch of complexity. Peony and freesia form the contemporary floral heart that dominates much of the wear, and the iris-musks base extends the fragrance into evening territory without demanding effort. For wearers who want to layer, a touch of white musk or a light rose-based body oil can enhance the musks and extend the sillage further.
The evolution
The opening burst of mandarin orange and pear sets an immediately cheerful tone, capturing the energetic optimism associated with Larissa Manoela herself. As the citrus softens, the pear lingers subtly beneath a blooming heart of peony and freesia, their cool petal quality balanced by a gentle rose that rounds the floral composition without heaviness. The iris and musks in the drydown introduce an unexpected refinement, taking the fragrance from girlish to quietly sophisticated as the vanilla adds a warm, lingering sweetness to the base. This arc makes the scent feel more considered than a straightforward fruit-and-flower affair.
Cultural impact
Fans of actress Larissa Manoela often cite the scent as their go‑to everyday fragrance, linking its bright, youthful vibe to the star’s on‑screen charm. It has become a staple in Brazil’s celebrity‑inspired perfume scene, frequently mentioned alongside other Jequiti personality launches.
