The Story
Why it exists.
Lost In Heaven was conceived as a fragile, sensual portrait of longing for untouched innocence weighed against life's inevitable burdens. Francesca Bianchi, the Italian‑born nose now based in Amsterdam, crafted the fragrance for the 2019 release, channeling her dual love of art history and chemistry. The name reflects the tension between a heavenly ideal and the grounded reality of desire, a theme that runs through her narrative‑driven house.
If this were a song
Community picks
Dreams
Fleetwood Mac
The Beginning
Lost In Heaven was conceived as a fragile, sensual portrait of longing for untouched innocence weighed against life's inevitable burdens. Francesca Bianchi, the Italian‑born nose now based in Amsterdam, crafted the fragrance for the 2019 release, channeling her dual love of art history and chemistry. The name reflects the tension between a heavenly ideal and the grounded reality of desire, a theme that runs through her narrative‑driven house.
The composition balances a bright citrus opening with a spicy, savory core. Tangerine, grapefruit and orange blossom provide a luminous start, while cumin, coriander and cinnamon inject an unexpected, almost medicinal edge. The heart unfolds with yellow and white florals, jasmine, ylang‑ylang, magnolia, mimosa and heliotrope, softening the spice. A rich base of honey, ambergris, musk, sandalwood, vetiver, patchouli, tonka bean, labdanum, orris root, castoreum and myrrh anchors the scent in warm, animalic depth, making the fragrance both airy and grounded.
The Evolution
Freefall - Lost In Heaven began as a concept to capture the fleeting moment of a sunrise over a Mediterranean sea, where bright citrus meets warm spice. The perfumer layered tangerine and grapefruit to create an immediate burst of energy, then introduced orange blossom for a floral lift. Mid‑notes of cumin and coriander add an unexpected savory twist, while cinnamon weaves a subtle heat. As the scent settles, a complex base of honey, ambergris, musk, sandalwood, and vetiver emerges, providing depth and longevity. Over time the fragrance evolves from a vibrant opening to a comforting, animalic dry‑down that mirrors the transition from day to dusk. This evolution reflects the narrative of a journey that starts with optimism and ends in a grounded, sensual finish, making the perfume suitable for both lively daytime moments and intimate evening settings.
Cultural Impact
Critics describe Lost In Heaven as a warm, waxy amber‑sweet orange blossom scent with hot‑breathy, fuzzy musks and a savory‑funk cumin twist. Wearers often note the polarising cumin note, which can feel daring or off‑putting. Its animalic depth and bright opening have earned it a place among niche collectors who appreciate narrative‑driven, unisex compositions that evolve dramatically over the day.
The House
Netherlands
Francesca Bianchi crafts niche fragrances that feel like personal letters. The Italian‑born perfumer runs a modest laboratory in Amsterdam, then sends each blend to a small workshop in Italy for hand‑finishing. Since the debut of Etruscan Water in 2019, the house has built a catalogue that includes The Dark Side, Sticky Fingers and the 2024 release Love for Sale. Each scent balances narrative depth with a clear, modern scent structure, inviting collectors to explore a world that feels both intimate and adventurous.
If this were a song
Community picks
A warm amber glow meets bright citrus sparkle, like a late‑afternoon jazz trio that shifts into a smoky lounge vibe. The primary track mirrors the fragrance’s transition from lively to intimate.
Dreams
Fleetwood Mac

























