Heritage
A house, in its own words
The company began in 1997 when entrepreneur Dmitry Koshkin launched a direct‑selling venture focused on affordable cosmetics. Early sales relied on a network of consultants who demonstrated products in homes and community events. By 2000 the brand opened its first dedicated production facility in the Moscow region, allowing it to control formulation, packaging and quality in‑house. In 2005 Faberlic introduced its first fragrance collection, expanding the portfolio beyond skin‑care. The launch featured scents such as Younova Unique, which received coverage in Russian lifestyle magazines. A decade later, in 2015, the firm inaugurated a research and development centre that collaborates with chemists from the Russian Academy of Sciences. This centre introduced a proprietary delivery system that improves scent longevity on skin. Between 2010 and 2020 the company extended its consultant network to more than 30 countries, establishing subsidiaries in Belarus, Kazakhstan and Ukraine. In 2022 Faberlic celebrated its 25th anniversary with a limited‑edition line of perfumes that referenced its early packaging motifs. The brand continues to invest in sustainable practices, announcing in 2023 a shift to recyclable PET bottles for its most popular fragrances. Throughout its history, Faberlic has combined a direct‑selling model with vertical integration, enabling rapid response to market trends while maintaining price accessibility for a broad consumer base. Faberlic frames beauty as a daily ritual that should be within reach of every household. The company stresses a science‑first approach, relying on in‑house laboratories to test each ingredient for safety and performance. It promotes transparency by publishing ingredient lists on its website and encouraging consultants to explain formulation choices to customers. Sustainability forms a core pillar; the brand reports that it sources a portion of its natural extracts from certified farms in the Russian Far East and seeks to reduce waste through refillable packaging. Consumer feedback drives product development; the R&D centre runs quarterly focus groups that shape scent profiles and texture adjustments. Faberlic also supports social initiatives, partnering with charitable programs that provide beauty education to underserved communities. This blend of scientific rigor, accessibility and social responsibility defines the brand’s creative vision.
