The Story
Why it exists.
The beginning
Simply Divine emerged from the Outrageous Collection in 2016, composed by Clément Gavarry of IFF. The brief was tuberose, specifically, an ode to the flower's unique beauty and complexity. Gavarry built upward from a green, nutmeg-kissed opening into a heart where jasmine and orange blossom amplify the tuberose's natural opulence. The name, drawn from Diana's personal vocabulary of superlatives, captures both the composition and the intent: nothing here is meant to whisper. It's tuberose as Diana herself might have described it, outrageous, excessive, and entirely worth it.
The Outrageous Collection explores what happens when you stop rationing white florals. Simply Divine doesn't hedge. The three scent structures (green opening, lush heart, creamy base) layer without apology. What makes this composition interesting is the tension between the green stems and the creamy blossoms, a botanical argument that keeps the tuberose from becoming syrupy. The cashmere musk and tonka bean in the base extend the florals, creating a finish that feels deliberate and composed.
The evolution
The opening arrives green and bright, the nutmeg threading through like a question. The white florals emerge gradually, with tuberose at the forefront alongside orange blossom and jasmine in a natural progression. The green notes don't disappear. They recede, becoming the frame rather than the painting. Sandalwood and cashmere musk arrive to wrap the florals in something warmer and more intimate. The composition settles close to the skin, with a subtle sillage that remains noticeable without overwhelming. On fabric, the white florals leave a lingering impression that invites you to return to the scent again and again.
Cultural impact
Simply Divine won the 2017 Indie Fragrance of the Year award from The Fragrance Foundation, recognition that the Outrageous Collection's bold approach resonated beyond niche collectors. The tuberose-forward white floral speaks with clarity and intention, commanding attention without apology. It's made for the person who wants white florals to announce their presence rather than hint at it. The composition finds its audience among those who appreciate florals with presence and confidence.
