The Story
Why it exists.
The beginning
Power arrived in 2022 as a collaboration with Delta Goodrem, a composition that centers on warmth and quiet confidence. Freesia and roasted coconut open the door, the freesia offering a green-peppery brightness while the coconut arrives already toasted, bringing a nutty sweetness that grounds the top. Ambroxan and Dreamwood do the quiet work in the middle, anchoring the composition with warmth and a creamy haze. From there the drydown folds into vanilla, musk, and cedar, settling into something close to clean skin and soft fabric. It's the kind of scent that rewards proximity over projection, a fragrance that feels complete without demanding the room's attention.
The interesting move here is the roasted coconut. Most coconut in fragrance reads as beachy or sugary. Roasting it changes the conversation entirely, pulling out a toasted, almost nutty depth that anchors the sweetness and keeps it from drifting into dessert territory. Pair that with Dreamwood in the heart and the composition takes on a creamy floral musk quality, gourmand-adjacent but never fully crossing over. The freesia up top keeps things lifted, a bright green-floral that prevents the cream from settling too low.
The evolution
The first 15 minutes are where this fragrance does its brightest work. Freesia and water lily land crisp and almost watery, like a cool hand on a warm afternoon, while the roasted coconut arrives underneath, already toasted, already warm. The transition is seamless, nothing announces itself. By the 30-minute mark, ambroxan starts pulsing through the heart, adding a familiar warmth that blurs the line between skin and scent. Dreamwood and jasmine layer in next, contributing a creamy floral haze that feels present but never demanding. The drydown settles into a vanilla-musk-cedar combination that's all soft fabric and clean skin. The composition wears gently through the day, moving from that bright opening into something quieter and more intimate. What lingers is the warmth of the coconut and the soft pull of vanilla, a quiet reminder that sweetness doesn't need to be loud to stay.
Cultural impact
Power carries a quiet confidence in its construction, leaning on coconut and freesia where heavier compositions might reach for leather or oud. The roasted coconut brings warmth without weight, and the freesia keeps the whole thing lifted, resulting in a fragrance that feels present without announcement. The drydown softens into vanilla, musk, and cedar, giving the scent a gentle tail that rewards closeness rather than projection. It's a composition that rewards someone comfortable in their own signal, offering scent as a personal detail rather than a broadcast.
