The Story
Why it exists.
The beginning
Too Too launched in 2011, part of Betsey Johnson's growing fragrance universe. The brand built its reputation on bold, playful fashion before extending that energy into scent, and Too Too carries that same spirit forward. Perfumers Bernard Blanc and Mathilde Bijaoui shaped Too Too into a floral-fruity composition that trades complexity for immediacy, and that's the point. The result is a fragrance that lives in the lane of personality and charm without veering toward refinement or restraint. It's direct, a little mischievous, and built for people who want their scent to make a statement the moment it hits the air. Too Too doesn't ask you to lean in close and decode it. It introduces itself, loudly, and then settles in for the long haul.
What stands out about Too Too is the ginger. Most strawberry-led fragrances lean syrupy, candied, one-note, but the ginger here acts like a splinter of heat under the sweetness, keeping it from collapsing into dessert territory. The strawberry gets all the attention at first, but the spice is doing real work underneath, giving the composition a backbone it wouldn't have otherwise. Then there's the move from fruit to a clean jasmine-rose heart that doesn't linger too long before patchouli and sandalwood ground everything.
The evolution
The first fifteen minutes are loud. Strawberry and passion fruit roll in together, sweet and slightly synthetic in the way that reads as playful rather than cheap. Mandarin orange adds a fizzy brightness, while ginger cuts diagonally through all of it, warm but not heavy. By the thirty-minute mark, the fruit pulls back and jasmine arrives with rose riding alongside, giving the whole thing a brief moment of floral composure. It doesn't stay there long. Within two hours, patchouli and sandalwood take over, and the vanilla underneath pulls everything into a warm, slightly creamy drydown. That base holds on with real stubbornness, clinging to fabric and hair long after the fruit and florals have faded from the skin. The next morning, a trace of sandalwood and vanilla is still there on clothes and hair, soft and worn-in like something that's been part of your routine for years.
Cultural impact
One community member compared Too Too to a Miss Dior vibe with a punk twist, calling it cheeky and kitschy. That tension between classic floral charm and something more rebellious runs through the whole composition, and it's part of what gives the fragrance its personality. It's the kind of scent that wears accordingly, showing up with presence rather than whispering from the sidelines. Too Too doesn't ask to be taken seriously, and that refusal is exactly what makes it memorable.
