The Story
Why it exists.
The beginning
United Dreams launched in July 2014 with three women's fragrances built around messages of aspiration and possibility. By July 2015, the men's collection arrived, Go Far, Be Strong, Aim High, each one distilled into a scent concept. Go Far translates the idea of a brave character into fresh marine notes: an opening of sea notes, citron, and lime that announces immediately, a heart of lavender and blue lotus that adds unexpected warmth, and a base of cedar, moss, and amber that keeps things grounded. The fragrance mirrors the name's promise, that forward momentum, the willingness to go first. The marine accord provides an immediate, crisp lift while the citrus elements add a bright, zesty quality that feels both invigorating and approachable.
What makes Go Far interesting is its structure. The top opens sharp and aquatic, the kind of freshness that reads as confident rather than performative. The heart introduces blue lotus, a note you don't often find in men's fragrances, it brings a quiet exoticism that elevates the lavender without making it feel medicinal. The drydown is where the composition earns its name: cedar and moss provide the grounding, amber adds warmth, and the whole thing stays close to skin for hours.
The evolution
The opening hits immediately, sea notes, citron, lime, a briny citrus burst that announces itself without asking permission. The heart takes over with lavender and blue lotus bringing an unexpected warmth that softens the marine quality without erasing it. The transition is smoother than expected, almost gentle. The drydown arrives as cedar and moss anchor everything, a grounding green-woody mix before amber softens everything into a warm drift that stays close to skin for hours. The sillage was never the point, Go Far is intimate by design, the kind of scent someone notices only when they're already beside you. The interplay between the aquatic opening and the woody base creates a satisfying evolution that rewards patience.
Cultural impact
United Dreams Go Far arrived in 2015 as part of a broader fragrance collection that included Be Strong, Aim High, and Go Far. The three-fragrance men's arc carried aspirational names that positioned scent as part of a personal narrative. Benetton's licensing partner managed the marketing of the line, helping to bring the collection to market. The collection's naming conventions reflected a desire to connect fragrance with broader themes of ambition and possibility, inviting wearers to see scent as more than just a cosmetic product but as an expression of personal identity.
























