The Story
Why it exists.
The beginning
Rather than break new ground, Christine Nagel and Violaine Collas did something bolder, they went back. The brief was simple: take 24 Old Bond Street, the house's signature English cologne, and make it matter more. The result is the Triple Extract, an "Eau de Cologne Concentrée" that doesn't announce itself so much as settle in. The name refers to the address, yes. But it also refers to the concentration: a more intense expression of the original EDC, pressed into the same silhouette. That decision tells you everything about what Nagel and Collas were after. Not reinvention. Insistence. The perfumers returned to the house's heritage, distilling what made the original cologne work and amplifying its best qualities until they demanded attention.
What makes the Triple Extract work is the way the concentration shifts the material relationships. Green tea, already a cool note, becomes even more astringent at this strength, almost bracing against the warmth around it. Turkish rose absolute, which might read as delicate in a lighter formula, holds its ground against the whiskey and cardamom. The base doesn't just support the composition; it becomes the composition's memory, lingering long after the top notes have handed off.
The evolution
The opening is all intent. Galbanum's bitter-green snap arrives first, something almost medicinal before juniper berries settle in with their mineral, pine-adjacent quality. As the fragrance develops, the whiskey emerges, peaty, warm, unexpected, and the green tea opens like a window in a room that was getting stuffy. The Turkish rose absolute threads through the smoke, neither dominating nor hiding. Over time, the structure shifts. Cardamom and green tea create an aromatic warmth that reads almost as incense, while the whiskey deepens into something resinous and present. The drydown is where this lives longest. Whiskey warmth fades last, but the Turkish rose absolute stays, soft, persistent, threading through smoke until only tonka and frankincense remain. A warm, smoky impression on skin that goes to bed with you.
Cultural impact
24 Old Bond Street Triple Extract appeals to those who want the house's signature English cologne with more substance behind it. The whiskey, green tea, and rose combination stands apart from typical masculine fragrances, appealing to wearers who prefer aromatic depth over blunt power. It's a fragrance that asks something of its wearer, rewarding patience with a development that unfolds over hours rather than minutes. The concentrated formula creates a scent that stays close to the skin, a private experience that others notice only when they get close.
