The Story
Why it exists.
The beginning
Rosella is part of the Anfar 1950 collection. The fragrance takes its name from the hibiscus flower, Rosella, and channels that energy into a Turkish rose at its center. The striking red bottle with its golden rose emblem makes a bold statement. The Turkish rose at its heart blooms with rich, velvety petals that carry a honeyed sweetness balanced by green, slightly herbaceous undertones. There's a sun-drenched quality to the rose, as if the flower were picked at peak ripeness. The composition weaves in subtle fruitiness that lifts the rose just enough to keep it from feeling heavy or predictable. It's an elegant floral that holds its own, with a warmth that lingers on the skin.
What makes Rosella interesting is how it handles the rose. The Turkish rose sits in the heart, true to its name, but it's cushioned by Petalia, which adds a velvety, almost plush texture, and grounded by musk and vanilla that give it warmth without tipping into sweetness. The rhubarb top note is the quiet signal that this won't be a predictable rose. It's tart, garden-fresh, the kind of green edge that makes you lean in. The base keeps things interesting: frankincense and Haitian vetiver add a smoky, slightly mineral dimension that prevents the drydown from going flat.
The evolution
The opening is the most assertive moment, rhubarb's tart sharpness arrives first, immediately followed by lychee's watery sweetness and bergamot's citrus lift. Nutmeg lingers in the background, adding warmth to the top phase. This opening develops and shifts before the florals take over. The heart phase is where Rosella earns its name. Turkish rose arrives not as a single note but as part of a broader floral conversation, peony adds softness, Petalia adds body, and the musk-vanilla base keeps everything warm and close. This is the longest phase of the fragrance's development. The drydown is quieter but not absent. Cashmeran and cedar build a woody-amber structure while frankincense lingers, its smoky character threading through the base. Haitian vetiver adds a green, slightly mineral finish that ties back to the opening's herbal quality.
Cultural impact
Rosella draws from Anfar 1950 heritage while embracing a modern fruity-floral direction. The Turkish rose takes center stage, infused with sun-drenched warmth and natural sweetness. Its velvety petals carry a honeyed richness, balanced by subtle green undertones that prevent the fragrance from feeling heavy. The composition balances traditional perfumery techniques with a lighter, more accessible rose expression. By weaving in fruity and floral elements, Rosella captures a sophisticated character that feels both rooted in tradition and open to contemporary tastes.
The House
AnfarAnfar London blends a mid‑century Indian heritage with a contemporary London sensibility. The house offers fragrances that linger for hours, using rich woods, spices and floral accords that feel both familiar and unexpected. Each scent is presented in a sleek bottle that emphasizes the perfume itself rather than flashy branding, inviting the wearer to explore a quiet confidence. Anfar’s catalogue, built since the early 2020s, includes Retro Wood, Ashy Wood, Azure Spirit and the 2022 Meditation, each designed to perform well in everyday life and special moments alike.
The Creator
Ahmedullah AnfarHis style reveals itself through gourmand warmth and citrus brightness. Fresh Summer Fragrance (2022) showcased his ability to modernize classic citrus structures with edible depth, while Cotton Candy (2025) demonstrated his comfort with playful sweetness balanced by musky sop…
