Affection.

Lattafa launched Affection in 2024 as part of their Pride line, capitalizing on the pistachio gourmand trend ignited by Kayali. The Dubai house leveraged their expertise in affordable luxury to create a scent that smells far more expensive than its price tag suggests. They studied the viral success of nutty gourmands and crafted a composition that would resonate with fragrance enthusiasts seeking accessible indulgence.

The name Affection was chosen to evoke warmth and emotional connection. The fragrance quickly found its audience among Gen Z and millennial fragrance enthusiasts seeking accessible indulgence. Social media amplified its reputation as a Kayali alternative, creating organic buzz that traditional marketing could never replicate.

The scent opens with a slightly green, nutty prelude that quickly gives way to creamy pistachio sweetness. The heart phase reveals lactonic creaminess alongside soft florals that add dimension without distracting from the gourmand character. As hours pass, it settles into a soft vanilla skin scent that invites closeness and leaves a sweet, memorable trail that keeps you reaching for your wrist throughout the day.

Affection gained viral attention in 2024 as an affordable alternative to Kayali's wildly popular Yum Pistachio Gelato | 33. The fragrance sparked debate about whether Lattafa had successfully captured the essence of a fragrance costing four times as much, bringing pistachio gourmands to an even wider audience.