The Story
Why it exists.
This fragrance was conceived as an exploration of modern masculinity through a minimalist lens. The inspiration was the duality of strength and subtlety, man and nature. It strips away the unnecessary to focus on a core of unshakeable, quiet confidence, represented by the steadfastness of the cedar tree.
If this were a song
Community picks
Intro
The xx
The Beginning
This fragrance was conceived as an exploration of modern masculinity through a minimalist lens. The inspiration was the duality of strength and subtlety, man and nature. It strips away the unnecessary to focus on a core of unshakeable, quiet confidence, represented by the steadfastness of the cedar tree.
Upon its release, it was praised for its clean, wearable nature, quickly becoming a go-to for professional settings. It offered a sophisticated, non-intrusive alternative in a market saturated with loud, sweet, and aquatic scents, carving out a niche for the modern gentleman.
The Evolution
The experience is a lesson in refined linearity. A cool, bright opening of bergamot quickly gives way to the aromatic heart of juniper and pepper. This crispness doesn't fade but rather merges into the dominant, multi-faceted cedar base, which remains as the central, unwavering theme from the first hour until it fades into a woody skin scent.
Cultural Impact
Launched as a new pillar for the brand's masculine offerings, it represented a shift towards cleaner, more minimalist compositions, moving away from the sweeter trends of the late 2010s.
The House
United Kingdom · Est. 1856
Burberry fragrances are the olfactory equivalent of their iconic trench coat: quintessentially British, effortlessly elegant, and unexpectedly rebellious. The house translates its rich fashion heritage into scents that feel both timeless and perfectly modern. It's the smell of London—a city of classic architecture and defiant street style.
The Creator
Aurélien GuichardBurberry is a British luxury fashion house, known for its iconic trench coats and distinctive tartan pattern. Its fragrances often reflect a sense of modern British style, blending tradition with a contemporary edge.
If this were a song
Community picks
This fragrance feels like clean lines and quiet introspection. It’s the scent of modern architecture and natural materials. The playlist reflects this with atmospheric, textured, and minimalist electronic and indie tracks that create space rather than filling it.
Intro
The xx
