The Story
Why it exists.
The beginning
The name gives it away. Louis XV 1722 is Xerjoff's tribute to an era when champagne became the drink of celebration in France, a time of elegance and excess that still captures the imagination. For 1722 Rosé, Xerjoff created a fragrance inspired by the specific sparkle of rosé champagne, translating that effervescent quality into scent. The pink-tinted flacon is the first hint. The collaboration between perfume and champagne culture is the second. What Xerjoff built is a fragrance that smells like the pop of a cork, not a pressed flower. It's celebration in a bottle, the joy of the toast and the fizz captured in a scent that feels both luxurious and alive.
What makes this composition interesting is how it simulates effervescence without any actual carbonation. The trick lives in the contrast between the top notes and the base. Raspberry and blackcurrant provide an immediate tartness, that bright, almost sharp quality that champagne gives on the first sip. Cedarwood, in the heart, adds a subtle resinous quality that mimics the way carbonation feels on the palate. The florals carry the elegance. Damask rose doesn't dominate here, it supports. Plum gives the heart a dark, velvety texture that prevents the whole thing from reading as purely youthful.
The evolution
The opening announces itself like a toast. Bright, tart, immediate. Raspberry and blackcurrant hit the skin with the confidence of something cold and effervescent, not sharp, but alive. Pear sits underneath, softening the edges just enough. Within minutes, the carbonation begins to settle. The Damask rose emerges, petals unfolding slowly, luxurious. Geranium adds a green, slightly bitter undertone that keeps the florals from reading as purely romantic. The heart is where this fragrance earns its name, rosy, yes, but with structure. Cedar arrives quietly, giving the composition weight. Plum deepens it. This is no longer the first sip. It's the glass, halfway through dinner, conversation warm and the wine catching candlelight. The drydown is where time becomes irrelevant. Vanilla and musk create a close, warm, intimate skin-scent.
Cultural impact
The collaboration between Xerjoff and a prestigious Champagne house sets this apart in the Blends collection. It's a genuine crossover, the language of celebration translated into scent. The pink-tinted flacon signals its intentions before the first spray. For collectors who want Xerjoff's signature opulence with something genuinely different, this is a statement piece, champagne energy for people who'd rather smell unforgettable than drink it.
