The Story
Why it exists.
The beginning
Habari arrived in 2021, Whitney Swales's contribution to Wit & West's Signature Collection. Its name comes from the Swahili greeting commonly heard around the Serengeti, a way of asking what's new. Here, that open-ended curiosity becomes a campfire invitation: crackling warmth, a fading sunset, and stories retold with more spirit than the first telling. Swales set the idea in motion with a contrast that feels right for natural perfumery, placing pepper and cardamom against clove, jasmine, tuberose, amber, and oud. The result is less a literal landscape than the atmosphere of arriving where people gather after a long day.
The striking part is how readily warm spice and white floral notes share the same space. Black pepper and cardamom bring clean friction, while clove pushes the composition toward a darker, fireside register. Jasmine and tuberose stop it from becoming merely smoky or incense-like, adding a polished floral pulse that recalls dried petals in an heirloom potpourri bowl. Agarwood and amber then provide weight, letting the bright materials dry down into something darker and more enveloping. It is a compact study in tension, built from plant-derived materials rather than a single loud idea.
The evolution
The first impression is brisk and tactile. Black pepper cuts through cardamom with a clean, peppery snap, close to bark, spice, and cool air. Clove soon adds a dry aromatic warmth, while jasmine and tuberose introduce a creamy floral sheen that softens the opening without muting its bite. As those notes recede, the composition turns richer. Oud brings an earthy, woody depth, and amber gathers the spice into a smoother, warmer trail. The surprise is the period character: at its fullest, Habari can recall a well-kept 1990s potpourri bowl, all dried flowers and spice. By the final hours, that vivid arrangement has folded down into smoky amber and wood. The result lingers warmly on skin, with the sweet, resinous base providing the clearest trace.
Cultural impact
Habari fits the house's frontier-rooted botanical register: a fragrance built from plant-derived materials and a place-based idea rather than imported mythology. Its 1990s potpourri character gives that Colorado naturalism a nostalgic edge, appealing to wearers who enjoy vintage-smelling amber, spice, and polished floral woods. It is a study in warmth and memory, more intimate than declarative.
The House
Wit & WestWit & West is an independent natural perfumery based in Denver, Colorado, founded in 2021 by perfumer Whitney Swales and her husband Rob. The brand crafts botanical fragrances using exclusively plant-derived materials, drawing inspiration from people, places, and moments with a distinctly Colorado sensibility. Their portfolio includes compositions like Caldera Flower, Miki Mochi, La Valse, Brumaire Woods, Rosa de Bolero, and Violetear, each designed to evolve on the skin over time.
The Creator
Whitney SwalesSwales works almost exclusively within natural perfumery's constraints, which demands a particular kind of resourcefulness. Without the endless palette of synthetics at her fingertips, she leans on botanical absolutes, essential oils, resins, and tinctures, coaxing depth and l…





























