Golden Apricot & Honey.

Golden Apricot & Honey is a 2026 release from Victoria's Secret, part of the Baked by Victoria collection. The concept is simple and direct: translate the golden warmth of apricot jam bubbling on a kitchen counter into something you can wear. Apricot jam sits at the center of the brief, sticky, sweet, intensely fruity, and honey exists in the same register, doubled and deepened. This is not a subtle fragrance. It announces itself through the sweetness of preserved fruit and the warmth of a sunlit pantry shelf, and it does so unapologetically.

The apricot jam accord is the structural anchor. It gives the opening its sticky-sweet intensity, almost edible, like biting into a ripe apricot and feeling the jam ooze against your lips. Peach skin tempers that sweetness just enough, adding a textural fuzziness that keeps the composition from sliding into pure confection. Honey and almond blossom then build the heart, but this is not a straightforward honey fragrance. The almond blossom nuance keeps the sweetness grounded in something floral and slightly green, so the honey reads as creamy rather than syrupy.

The opening hits bright and immediate. Apricot jam floods the senses with that sticky, jammy sweetness, glossy and intense, like opening a jar of preserves in a warm kitchen. The peach skin note is the textural counterweight here: slightly fuzzy, faintly green, it prevents the sweetness from tipping into cloying. Within minutes, the honey takes over as the dominant impression. It softens the apricot's sharpness into something creamier, almost lactonic, still sweet, but with body. The almond blossom nuance keeps it from reading as pure sugar. As the top notes fade, the base begins its slow reveal. Amber provides a warm, resinous undertone while musk keeps everything close to the skin. The drydown is intimate, skin-warm, and persistent, the honey note doesn't disappear so much as deepen, settling into a quiet golden warmth that lasts for hours.

Golden Apricot & Honey enters the Victoria's Secret lineup as part of the Baked by Victoria collection, a series that leans into edible, gourmand-adjacent sweetness. The fragrance occupies familiar territory for the brand, fruity, sweet, warm, but the apricot jam and honey combination carves out a distinct identity within that space. Wearers describe it as youthful, playful, and distinctly wearable, with an intimacy that suits close-contact moments rather than room-filling projection.