The Story
Why it exists.
The beginning
Nathalie Gracia-Cetto created My Scent in 2015 as Trussardi's answer to the personal fragrance question. Not a statement scent. Not a projection piece. Something the wearer could claim as their own, intimate, clean, distinctly present without being loud. The name itself says it all: My Scent, not The Scent.
The challenge with lilac is well-known in perfumery: it's nearly impossible to extract naturally, so most compositions simulate it or skip it entirely. My Scent doesn't shy away from it. The pairing with Heliotrope creates a powdery warmth that moves past generic florals into something with actual character, soft without being distant, clean without being clinical. Serenolide and Cashmeran give the base a skin-like quality that keeps the drydown intimate rather than theatrical.
The evolution
The opening arrives quickly: a burst of spring florals softened by the clean juiciness of Nashi pear. Within minutes, lilac and rose take over the heart, clean, soapy, present without projecting. This is the 2-4 hour phase where most people encounter it and ask what you're wearing. The drydown is where it becomes truly personal: heliotrope and the Serenolide molecule settle close to skin, a powdery warmth that lingers past 6-8 hours on most skin types. What surprises is how it stays, not loud, not distant, just there.
Cultural impact
My Scent arrived in 2015 during a period when Trussardi was repositioning itself within the accessible luxury market, part of a broader 'My' naming strategy that included My Name and My Land. The fragrance reflected a cultural moment when intimate, close-wearing scents were gaining favor over the projecting, sillage-heavy fragrances that dominated the 2000s. Its lilac-heliotrope pairing represented a specific floral vocabulary that signaled understated taste rather than trend-following, appealing to consumers seeking personal signatures over loud announcing scents. The launch coincided with rising interest in perceived 'clean girl' aesthetics and minimalism, making the powdery-floral profile feel contemporary without chasing fleeting novelty.
The House
TrussardiTrussardi began as a Milanese workshop for leather gloves in 1911 and has grown into a multi‑category fashion house that includes a respected line of fragrances. The perfume portfolio reflects the brand’s heritage of Italian craftsmanship, offering scents that balance modern energy with classic leather elegance. From the early 1980s launch of Trussardi Donna to recent limited editions such as Riflesso Blue Vibe, the house presents a consistent narrative of style rooted in its original material expertise.
The Creator
Nathalie Gracia-CettoNathalie's style defies easy categorization. She moves fluidly between luxury, mass-market, and niche territories, bringing the same rigor and artistry to each.
