The Story
Why it exists.
The beginning
Nathalie Gracia-Cetto created My Scent in 2015 as Trussardi's answer to the personal fragrance question. Not a statement scent. Not a projection piece. Something the wearer could claim as their own, intimate, clean, distinctly present without being loud. The name itself says it all: My Scent, not The Scent.
The challenge with lilac is well-known in perfumery: it's nearly impossible to extract naturally, so most compositions simulate it or skip it entirely. My Scent doesn't shy away from it. The pairing with Heliotrope creates a powdery warmth that moves past generic florals into something with actual character, soft without being distant, clean without being clinical. Serenolide and Cashmeran give the base a skin-like quality that keeps the drydown intimate rather than theatrical.
The evolution
The opening arrives quickly: a burst of spring florals softened by the clean juiciness of Nashi pear. Within minutes, lilac and rose take over the heart, clean, soapy, present without projecting. This is the 2-4 hour phase where most people encounter it and ask what you're wearing. The drydown is where it becomes truly personal: heliotrope and the Serenolide molecule settle close to skin, a powdery warmth that lingers past 6-8 hours on most skin types. What surprises is how it stays, not loud, not distant, just there.
Cultural impact
My Scent arrived in 2015 during a period when Trussardi was repositioning itself within the accessible luxury market, part of a broader 'My' naming strategy that included My Name and My Land. The fragrance reflected a cultural moment when intimate, close-wearing scents were gaining favor over the projecting, sillage-heavy fragrances that dominated the 2000s. Its lilac-heliotrope pairing represented a specific floral vocabulary that signaled understated taste rather than trend-following, appealing to consumers seeking personal signatures over loud announcing scents. The launch coincided with rising interest in perceived 'clean girl' aesthetics and minimalism, making the powdery-floral profile feel contemporary without chasing fleeting novelty.
