The Story
Why it exists.
The beginning
Flamant Rose is part of The Merchant of Venice's Progetti Speciali collection, the house's more considered side. Released in 2021, it's a feminine floral that takes the rose somewhere unexpected: not into territory that's been mapped a hundred times, but into something softer, warmer, and more curious. Rather than lean on rose itself, the composition builds its allure around what surrounds it, citrus brightness, apricot warmth, and a creamy drydown that lingers. The flamingo motif on the bottle depicts a bird that stands out without trying too hard. Same energy here.
The apricot note adds a sun-ripe quality that makes the orange blossom and geranium feel warmer than they might otherwise. Meanwhile, petitgrain in the top keeps things grounded in something slightly bitter, slightly green, so the sweetness never floats away. The tonka bean in the base is what holds it all together: creamy, slightly powdery, with just enough warmth to make the drydown feel like skin rather than perfume. Patchouli and moss provide the earthiness underneath, but they're never loud. This is a fragrance that knows what it wants to be and doesn't second-guess itself.
The evolution
It starts clean. The lemon verbena hits first with a sharpness that's almost medicinal, undercut by mandarin's softer citrus. Petitgrain adds a faint bitterness, the smell of green stems, not flowers. The geranium opens the heart, followed quickly by orange blossom's waxy sweetness. Then the apricot arrives, and the whole thing shifts. Suddenly it's warm. Lush. The kind of sweetness that feels sunlit rather than synthetic. The drydown is where tonka bean takes over, softening everything into a creamy, powdery warmth. Moss and patchouli keep it grounded, but they're never the loudest voice in the room. It stays close, intimate sillage, not a room-filler.
Cultural impact
Part of The Merchant of Venice's Progetti Speciali line, Flamant Rose occupies a particular space in the brand's catalog: feminine, warm, and unapologetically sweet. The apricot and tonka combination gives it a distinct character among contemporary florals. Its warmth and sunlit sweetness make it stand out from more conventional feminine fragrances.
The House
The Merchant of VeniceThe Merchant of Venice translates the city’s centuries‑old perfume trade into contemporary scent collections. Founded in 2013 by the Vidal family, the house operates from a workshop overlooking the Grand Canal. Each fragrance references a facet of Venetian life – from the spice‑laden markets of the Rialto to the quiet canals at dusk. The line balances natural absolutes with modern accords, offering both men’s and women’s editions that feel rooted in history yet wearable today. Notable releases include Oud Illusion (2017), a smoky tribute to the city’s glass furnaces, and Neroli Marocco (2022), a bright nod to the Mediterranean trade routes that once fed Venice’s markets.
The Creator
Cyrill RollandIn the studio Rolland builds from a foundation of natural absolutes—oud, rose, jasmine, and rare woods—layering them with synthetically engineered counterparts that extend longevity and nuance. He often starts with a single anchor note, then adds supporting accords that echo t…












































