The Story
Why it exists.
The beginning
Thanksgiving 2025 is a seasonal limited release from The Dua Brand, part of their Original Blend Collection. Three hundred bottles, one holiday's worth of mood. The composition leans hard into the edible side of perfumery, pulling from dessert-coded territory rather than lighter or more traditional constructions. Think of it less as a scent and more as a sensory shortcut to a specific kitchen on a specific Thursday. The Dua Brand built it for the moment pumpkin spice stops being a punchline and becomes an actual memory, warm and lived-in rather than performative. Vegan, unisex, and unapologetically sweet. The fragrance layers waffle, maple, berry jam, and strawberry jam into a dessert-forward build that feels closer to baking than to conventional fragrance tropes.
What makes this composition interesting is its refusal to hide behind the spice. Thanksgiving 2025 goes further, building the gourmand architecture out of actual dessert components: waffle, maple, berry jam, strawberry jam. These materials are treated as structural elements rather than garnish, and the interplay between the cooked-dough warmth of waffle and the jammy, slightly tart berry notes creates a genuine push-pull of textures.
The evolution
The opening lands like a pastry case you haven't quite reached. Apple and raspberry arrive first, bright and a little jammy, with pumpkin threading through underneath like a warm draft from the oven. There's a berry jam sweetness that feels generous rather than restrained, and the strawberry note folds into the raspberry without flattening the fruit character. As the composition moves past the opening, the spices wake up, nutmeg and a soft, generic warmth, settling into the maple and waffle accord. The heart is where Thanksgiving 2025 commits. This is the phase that smells like a table mid-meal, sweet, spiced, and slightly overwhelming in the best way. Vanilla thickens the base without flattening it, and the waffle note does something unexpected: it lasts, lending a baked, almost yeasty warmth to the middle stretch and refusing to behave like a fleeting novelty.
Cultural impact
Thanksgiving 2025 sits in the seasonal-limited-release category, a small run with a clear occasion baked in. Three hundred bottles, vegan-certified, unisex, and unapologetically gourmand, it offers a kind of fragrance shorthand for a specific holiday mood. The composition's commitment to actual dessert notes, waffle, maple, and layered jammy accords, gives it a specificity that matters in a category where many releases gesture at seasonality without really saying anything. It's a love letter to a specific Thursday, whether you celebrate it or just like the food.



































