The Story
Why it exists.
The beginning
His Thrilling Shit! landed in 2023 as part of The Dua Brand's Inspired Expression line, also referred to as the Dua Designer Line. This one targets Joop! Thrill Man, a flanker of the cult Joop! Homme. Thrill Man layered lavender and green apple over a vanilla-amber base, and the scent profile has become a reference point for fans of aromatic-fruity compositions. The Dua Brand's take on it comes in an Extrait de Parfum concentration, pushing the same core character with extra concentration weight. The lavender reads aromatic and slightly herbal, while the green apple contributes a crisp, sweet-tart brightness that gives the opening its playful edge. Underneath, the vanilla and amber combination creates a warm, resinous sweetness that rounds out the fruit and floral top notes.
The composition works a narrow lane with conviction. Lavender shares the stage with green apple rather than the usual citrus or herbal partners found in classic men's compositions. The apple note pushes the scent away from soapy territory and into something sweeter, almost edible in the way a ripe fruit skin might smell just before it's bitten. That sweetness gets tempered by the base, where sandalwood and vanilla create a warm-soft pairing that gives the fragrance its skin-like warmth without veering into full gourmand territory.
The evolution
The opening comes in cold and immediate. Bergamot cuts through, sharp and clean, with lavender already warming underneath. Green apple arrives fast, crisp and bright, and the opening reads almost like a chilled cocktail poured over herbs. Once the top notes settle, the apple and lavender merge into a smooth, sweet aromatic accord. The vanilla emerges quietly in the heart, not as a sugar hit but as a softening agent, rounding the lavender without burying it. As the hours pass, sandalwood takes over the base while the fruit character fades. The fragrance sits closer to skin now, warm and slightly creamy, with the apple note eventually drifting away entirely. The drydown reveals sandalwood, vanilla, and a faint amber sweetness that lingers softly.
Cultural impact
His Thrilling Shit! sits within The Dua Brand's Inspired Expression collection, a line that brings together compositions inspired by recognizable fragrance profiles. The Joop! Thrill Man reference gives the release an immediate connection to a flanker of the well-known Joop! Homme, drawing on the lavender-and-apple character that made Thrill Man memorable. The composition leans into an aromatic-fruity structure, with lavender and green apple carrying the opening and vanilla-amber warming the base. Wearers familiar with the Joop!
