The Story
Why it exists.
Chocoholic arrived in 2018 as part of The Dua Brand’s Original Blend Collection, a limited, vegan gourmand aimed at recreating the indulgence of a dessert table in a bottle. The house, founded in 2016 in Los Angeles, wanted a scent that captured the nostalgic rush of a chocolate‑laden snack break, translating that feeling into a unisex fragrance that feels both playful and refined.
If this were a song
Community picks
Dreams
Fleetwood Mac
The Beginning
Chocoholic arrived in 2018 as part of The Dua Brand’s Original Blend Collection, a limited, vegan gourmand aimed at recreating the indulgence of a dessert table in a bottle. The house, founded in 2016 in Los Angeles, wanted a scent that captured the nostalgic rush of a chocolate‑laden snack break, translating that feeling into a unisex fragrance that feels both playful and refined.
What makes the composition stand out is the layered sweet‑gourmand palette: a top of chocolate, biscuit, peanut, almond and sugar creates an instant confectionary blast, while the heart of cacao, vanilla, custard, butter, milk and caramel adds creamy depth. The single base note, tonka bean, anchors the sweetness with a warm, slightly woody finish, preventing the blend from slipping into cloying territory.
The Evolution
The opening erupts like a bite of chocolate‑covered biscuit, the chocolate and peanut notes flashing bright for the first fifteen minutes, while almond and sugar add a crisp edge. As the heart settles around the half‑hour mark, the creamy trio of cacao, vanilla, and caramel melt together, producing a buttery, milky veil that feels like a warm dessert lingering on the skin. By the forty‑minute point, the base of tonka bean emerges, softening the sweetness with a subtle, almost powdery warmth that clings for the next two to three hours. The drydown remains cozy without overwhelming, offering a moderate sillage that stays intimate yet noticeable throughout a typical workday.
Cultural Impact
Since its 2018 debut, Chocoholic has become a touchstone for the rise of vegan gourmand fragrances, reflecting a broader consumer shift toward ethical indulgence. Its chocolate‑centric profile resonated on social media, inspiring countless DIY dessert‑themed photos and prompting discussions about sustainable sourcing of cocoa. The scent’s nostalgic nod to classic confectionery also sparked a revival of retro sweet accords in niche houses, influencing new releases that blend comfort with modern cruelty‑free values. Over the past six years it has cemented a place in seasonal gifting trends, especially during autumn holidays, where its warm, cozy aura aligns with cultural celebrations of comfort and togetherness.
The House
United States · Est. 2016
The Dua Brand emerged in 2016 as a niche fragrance house that focuses on recreating the scent profiles of high‑end perfumes at a more approachable price point. Based in Los Angeles with a satellite operation in Dubai, the company blends traditional hand‑crafting techniques with modern analytical tools to deliver a catalog that spans woody, floral, gourmand and oriental families. Its releases, such as Italian Decorum (2017) and Boss Lady! (2023), have earned a steady following among scent enthusiasts who value both familiarity and originality.
If this were a song
Community picks
The fragrance feels like a warm, velvety lounge track, smooth, sweet, with a subtle nutty rhythm that drifts gently, echoing the buttery heart and soft tonka finish.
Dreams
Fleetwood Mac
















