Champagne At BG.

Champagne At BG was conceived as a toast to the long‑standing partnership between ROJA London and Bergdorf Goodman. Roja Dove, the house’s founder‑perfumer, set out in 2025 to bottle the effervescence of a celebratory glass and the opulence of a Manhattan flagship. Limited to 150 flacons, the parfum lands on a crystal‑capped bottle that mirrors the sparkle of champagne while promising the depth of a night on Fifth Avenue. It's a nod to the iconic department store, turning a simple pop of cork into a luxe statement.

Champagne provides a bright, effervescent opening that most fragrances only hint at, but here it sits front‑center, supported by a burst of mango‑ripe tropical fruits. The heart’s honey softens the transition, while the base layers dark agarwood, earthy patchouli, warm amber and creamy vanilla create a lingering, gourmand richness. It's a juxtaposition of celebratory sparkle and deep, resinous warmth that makes the scent both festive and enduring.

The opening erupts like a freshly popped cork, fizzing bright and instantly mingling with mango‑ripe tropical fruit that tingles the senses, setting a celebratory tone that commands attention. As the first minutes fade, honey drifts in, a golden drizzle that softens the sparkle, wrapping the wearer in a sweet, velvety veil that feels like sunlight caught in amber while the fruit’s edge gently recedes. As the day fades, deep agarwood oud emerges, anchored by earthy patchouli, warm amber and creamy vanilla, forming a gourmand trail that clings to skin like an after‑glow of a nightcap. The dry‑down lingers for 6‑8 hours, leaving a warm, resinous aura that whispers of champagne bubbles long after the glass is empty.

Since its 2025 release, Champagne At BG has become a coveted collector’s item, with only 150 bottles available exclusively at Bergdorf Goodman. Wearers note its ability to turn a night out into a toast, and the fragrance often appears in discussions of modern celebratory perfumery, standing alongside other limited‑edition luxury scents that blend British opulence with New York flair.