The Story
Why it exists.
The beginning
Champagne At BG was conceived as a toast to the long-standing partnership between ROJA London and Bergdorf Goodman. Roja Dove, the house's founder-perfumer, set out in 2025 to bottle the effervescence of a celebratory glass and the opulence of a Manhattan flagship. The fragrance needed to capture not just the sparkle of champagne but the depth of a true luxury experience. Limited to 150 flacons, the parfum represents the pinnacle of this collaboration, a wearable homage to a relationship built over decades of shared clientele and curated excellence.
Roja Dove chose these notes because they work in concert to create both excitement and longevity. Champagne provides the initial sparkle that captures attention, while tropical fruits and honey offer immediate sweetness that feels indulgent. Patchouli and oud bring the complexity that distinguishes a luxury scent from a mere pleasant fragrance, adding the depth and exoticism that ROJA London is known for. Amber and vanilla serve as the bridge between these elements, their warmth ensuring that the fragrance wears close to the skin during the day while leaving a memorable trail in the evening.
The evolution
The evolution of this scent follows a path of joyful exuberance into profound warmth. It opens with the immediate brightness of champagne bubbles rising through a bowl of tropical fruits, their sweetness tempered only by the golden viscosity of honey. This initial phase is all celebration, a sensory representation of the clinking of glasses at a grand opening or an anniversary dinner. As time passes, the tropical sweetness integrates with deeper notes: patchouli's earthy richness and oud's exotic resinousness begin to emerge, adding complexity and a sense of occasion. The amber and vanilla arrive to soften and warm, transforming the fragrance from playful to sophisticated. By the time the drydown arrives, the scent has become a second skin, a warm amber-vanilla layer enriched by the lingering whispers of honey and the grounding presence of oud and patchouli. The evolution tells a story of a celebration that deepens into genuine intimacy, a fitting narrative for a fragrance honoring a legendary partnership.
Cultural impact
Since its 2025 release, Champagne At BG has become a coveted collector’s item, with only 150 bottles available exclusively at Bergdorf Goodman. Wearers note its ability to turn a night out into a toast, and the fragrance often appears in discussions of modern celebratory perfumery, standing alongside other limited‑edition luxury scents that blend British opulence with New York flair.
