The Story
Why it exists.
The beginning
MITHAI is the Malayalam and Hindi word for sweet, and this fragrance is exactly that: an olfactory ode to the ritual of sharing sweets on auspicious occasions. PEOSYM's founder Purvi Joshi drew from her Indian heritage to create a scent inspired by Kaju barfi, the cashew-based confection passed between people as a gesture of connection and gratitude. The name itself carries the weight of that tradition. Created in collaboration with Malaysian-Indian content creator Sleeplesscents, MITHAI translates a cultural moment into something you can wear on your skin. Perfumer Alexandre Freile was tasked with capturing that sense of offering, not replicating a dessert, but distilling the feeling of receiving something made with intention.
The note combination here is worth sitting with. Black tea as a heart note isn't common, most tea fragrances lean green or herbal. But black tea has a depth that reads almost savory, a slight astringency that keeps the cashew from tipping into sweetness overload. The cardamom in the top keeps things warm and aromatic without the sharpness of its cousin, black pepper. Then the base: vanilla, whipped cream, patchouli. It's the trifecta of creamy warmth, but patchouli keeps it grounded, earthy enough to prevent the whole thing from floating away. Bergamot opens it bright. The rest follows. This is a non-traditional gourmand because it refuses to be obvious about what it is.
The evolution
MITHAI opens bright. Bergamot and green cardamom arrive crisp, almost sparkling, a citrusy brightness that doesn't announce itself, just lands. The cardamom adds a warmth that keeps it from being purely fresh. Give it twenty minutes. The bergamot softens and the black tea emerges, and this is where the fragrance earns its name. Not green tea, not herbal infusion. Black tea. Slightly astringent, slightly dry, unexpectedly grounding. Cashew arrives quietly, a nutty sweetness that complements rather than overwhelms. The rose is subtle, more implied than declared. By the heart phase, the tea dominates, creamy, warm, with that slightly savory edge holding everything together. Vanilla creeps in, blending with the rose to create something that smells like a warm cuppa held close. The drydown is MITHAI's quietest and most intimate hour. Vanilla and patchouli settle into skin, close and warm. Moderate sillage means it stays with you rather than announcing you. On most skin types, expect 6-8 hours. The patchouli gives it enough structure to outlast the sweetness.
Cultural impact
MITHAI joins a small catalog of PEOSYM fragrances, each tied to specific cultural references, truck culture, spring festivals, confectionery traditions. This one sits in the tea-and-nut corner of niche perfumery, adjacent to fragrances like Zoologist Harvest Mouse and Nest Indigo for its tea and nutty facets, and Dries Van Noten Soie Malaquais for its rose and vanilla profile. The warm spicy and vanilla accords place it in the gourmand-adjacent space, though MITHAI refuses to be obvious about it. The 2025 launch arrived quietly, building word-of-mouth among those who appreciate something unexpected.
The House
PEOSYMPEOSYM is an Australian fragrance house founded by Purvi Joshi that draws from Indian heritage to craft scents tied to personal memory and everyday moments. The brand creates fragrances inspired by ordinary days, with narratives shaped by time and shared stories. Five perfumes have released since 2022: Lost Wonderer (2022), Horn OK Please (2023), Nirmohee (2023), Mithai (2025), and Gullal (2026). PEOSYM operates as an independent, self-distributed brand with a presence across social media platforms and selective retail partnerships. The name blends phonetics into a single word, pronounced pee-oh-sim, though the brand maintains minimal public-facing information about founding circumstances or production methodology.
The Creator
Alexandre FreileFreile's style leans toward tropical freshness and vibrant fruity accords, with reviewers noting the burst of tropical notes that characterize some of his work. He demonstrates a strong command of identifiable materials, building fragrances where each element plays a distinct…




























