The Story
Why it exists.
The beginning
Latitude was created in 1992 by Olivier de Kersauson. The idea joined bright citrus with a marine heart and a woody base, translating the appeal of travel into a clear aromatic structure. Bergamot and coriander bring a polished, sparkling opening, while marine notes suggest open water and moving air. Woods provide the steady ground beneath that freshness. The composition moves easily between crisp brightness and a more tactile finish: citrus peel and green herbs at first, then cooler marine facets, with woods adding depth as the scent settles on skin. Each element softens the next, keeping the opening vivid without letting it feel sharp, and giving the fragrance a balanced character that unfolds gradually from light, mineral freshness into a calm, woody trail.
What makes Latitude interesting is the contrast inside a simple-looking composition. The citrus opening feels energetic and polished, but coriander adds a green, aromatic snap. Aquatic notes then pull the composition toward salt air and open space, while woods stop it from feeling weightless. The result is a fragrance built around contrast, freshness with structure, movement with a sense of direction. Nothing is especially ornate. That clarity was the point.
The evolution
Latitude begins with a bright meeting of marine notes, bergamot and coriander, the combination reading like sea air sharpened by citrus peel and a handful of green herbs. In the heart, the aquatic accord gains more body while the woody material starts to surface, replacing some of the initial sparkle with a firmer, more grounded texture. Bergamot and coriander remain part of the composition's identity as the fragrance settles, but they stop leading the room. The marine accord carries a cool, clean impression, with its airy character tempered by the warmer depth of the woods. As the citrus facets recede, the green herbal quality becomes less distinct, while the woody notes create a close, composed finish. By the drydown, woods carry the scent with a calm, close-fitting presence.
Cultural impact
Latitude was created in 1992 around a marine accord, bergamot, coriander and woods. Its aromatic language combines the freshness of citrus and open aquatic notes with the structure of a woody base, giving the composition a character that is both airy and grounded. Bergamot brings a bright, polished lift, coriander introduces a green herbal accent, and the marine accord extends the sense of cool openness through the opening. Over time, those fresh facets soften as the woods become more present, leaving a calmer and more tactile trail.
