The Story
Why it exists.
The beginning
Zagara takes its name from the Sicilian word for orange blossom, the flower that crowns the island is citrus groves each spring. Narcisse Taormina, founded in 1986 in the hilltop town of Taormina, has built its identity on authentic love letters to the Mediterranean landscape, and Zagara continues that tradition by translating the ephemeral beauty of a Sicilian orange grove in bloom into a wearable scent. The brief was clear: capture that specific moment when white petals open against a volcanic hillside under strong sun, distilling the island is spirit into a bottle that anyone can carry with them.
Narcisse Taormina chose to structure Zagara around three clear acts because the Sicilian landscape itself operates in phases: the harsh brilliance of midday citrus, the languorous heat of a blossom-filled afternoon, and the cool stillness of evening. Each note is selected not for novelty but for accuracy, for its ability to represent a specific element of that landscape honestly. The result is a fragrance that reads as a cohesive whole rather than a collection of interesting individual ingredients, where lemon, orange blossom and sandalwood feel like they belong tog ether because they do, on the same hillside, at the same time of year.
The evolution
The story opens on the volcanic hillsides above Taormina, where lemon, orange and bergamot trees grow in dense, sun-baked rows. That bright, unapologetic citrus burst is the first act. As the top notes soften, the landscape shifts inland, into the terraces where orange blossom trees crowd the stone walls, their heavy flowers releasing scent into the warm air. Jasmine adds depth and exoticism, while white rose lends a soft, powdery grace that tempers the richness. By the final act, the scent settles close to the skin, white musk and sandalwood doing the quiet work of making the wearer smell like a memory of the island rather than a postcard of it.
Cultural impact
Since its debut, Zagara has become a quiet favorite among lovers of bright, unisex citrus‑floral fragrances, often mentioned alongside the house’s Aria di Taormina and Montevenere as a modern ode to Sicily’s orange orchards. Wearers note its ability to evoke sun‑lit promenades, making it a go‑to scent for Mediterranean‑themed gatherings and summer soirées.























