The Story
Why it exists.
Christelle Laprade designed Queening around a single idea: the moment a pawn reaches the opposite end of the board and becomes something greater. Named for that transformation, the fragrance translates ambition into scent, clean, radiant, and deliberately theatrical. The concept of Queening as an achievement, not just a title, gave Laprade her brief. She wanted something that opened honestly but grew into richness, something that could mark a win without being loud about it. The result is an extrait de parfum where every layer earns its place, cotton flower for clarity, rum for warmth, saffron for bite, iris for depth. Laprade built this fragrance as a trophy you spray on your skin before walking into the room that matters.
If this were a song
Community picks
Run the World (Girls)
Beyoncé
The Beginning
Christelle Laprade designed Queening around a single idea: the moment a pawn reaches the opposite end of the board and becomes something greater. Named for that transformation, the fragrance translates ambition into scent, clean, radiant, and deliberately theatrical. The concept of Queening as an achievement, not just a title, gave Laprade her brief. She wanted something that opened honestly but grew into richness, something that could mark a win without being loud about it. The result is an extrait de parfum where every layer earns its place, cotton flower for clarity, rum for warmth, saffron for bite, iris for depth. Laprade built this fragrance as a trophy you spray on your skin before walking into the room that matters.
The combination of rum and saffron in the heart is where Queening sets itself apart from the standard gourmand template. Rum brings sweetness and depth simultaneously, fermented, slightly smoky, with a warmth that registers as confidence rather than comfort. Saffron amplifies this by adding a dry, almost medicinal complexity that prevents the composition from flattening into pure sugar. Neither note plays by the usual rules of sweetness. Iris and orris root anchor the heart, providing the powdery backbone that connects the warm opening to the vanilla-coconut base.
The Evolution
The opening arrives quickly: cotton flower and apple give you ten minutes of clean, almost soap-adjacent freshness. Cypress adds a faint evergreen quality, slightly resinous, slightly dry, that prevents the cotton from reading as mundane. Then the handoff. Rum arrives quietly at first, mixing with the apple, before the saffron announces itself with that characteristic metallic-spice edge. The iris follows within thirty minutes, shifting the composition from warm-fruity into powdery territory. This is the fragrance's longest phase, the heart holds for two to three hours on most skin types, and it's where Queening earns its reputation for intimacy rather than presence. The vanilla-coconut base arrives softly, never quite taking over, extending the wear to a 4-6 hour drydown that stays close to the skin. On fabric, the cotton flower note lingers longest, a ghost of the opening that outlasts everything else.
Cultural Impact
Queening arrived at a moment when niche perfumery was embracing the concept of quiet luxury, a shift that redefined what prestige fragrances could represent beyond ostentation. Mind Games, founded in 2022, positioned itself at the intersection of strategy and sensory art, drawing inspiration from chess culture and the underrepresented power of feminine ambition. The fragrance's name and its regal theme resonated particularly with women seeking olfactory signatures that communicate confidence without aggression.
The House
United States · Est. 2022
Mind Games is a New York-based niche fragrance house founded in 2022 by Alex and Mariana Shalbaf. The brand draws its creative identity from chess, translating the intellectual precision, strategic elegance, and psychological depth of the game into olfactory experiences. Each fragrance within the collection represents what the brand calls an aromatic movement, inspired by moves on an imaginary playing field. The house operates under The Fragrance Group, the parent company Alex Shalbaf leads as CEO, with Mariana Shalbaf serving as Creative Director. Mind Games produces extrait de parfum浓度的作品,合作的调香师包括Annick Menardo、Christelle Laprade、David Apel等人。品牌以Extreme olfactive signatures为追求,致力于在香水中实现策略与感性的平衡。
If this were a song
Community picks
Powdery warmth meets boardroom authority. The cotton-clean opening suggests something composed and deliberate, while the rum-saffron heart carries a warmth that belongs to evenings earned, not just arrived at. Music that walks the line between elegance and edge, never loud, always present.
Run the World (Girls)
Beyoncé























