The Story
Why it exists.
The beginning
Como Tú Atracción arrived in 2024 as part of Mercadona's Como Tú collection. The composition strips florals back to their essentials and lets saffron do the talking. Released through RNB Cosméticos and sold exclusively through Mercadona's supermarket network, it offers an Oriental Woody profile rooted in jasmine, saffron, and cedarwood. The intention seems clear: deliver a warm, confident scent that doesn't rely on complexity or rarity to make its case. Just these three materials doing what they do well. The jasmine opens with a slightly indolic edge, that green almost overripe quality you find in fresh jasmine absolute rather than the clean synthetic version. It smells alive rather than decorative.
What makes this composition interesting is its restraint. Jasmine brings the floral lift, but saffron is the spine, the element that pushes the whole thing away from pretty and toward something with heat. Most jasmine-forward fragrances lean soapy or creamy. This one leans warm and slightly leathery because of that saffron thread. Cedarwood does the quiet work underneath, grounding everything without adding much personality of its own. It's a formula that trusts the materials instead of burying them. The way the saffron interacts with the jasmine is particularly worth noting.
The evolution
The first spray reads almost green, jasmine still cool from the bottle, a touch sharp at the edges. Within ten minutes the saffron arrives, threading through the florals like smoke through an open window, adding warmth that wasn't there at the start. By the 30-minute mark the jasmine has softened into something rounder, less bloom and more skin-warmed fabric. The saffron deepens rather than fades, settling into a drydown where cedarwood takes over. That cedar carries the final hours, clean and woody, with a faint echo of the saffron still clinging underneath. The opening phase lasts roughly fifteen to twenty minutes, that bright jasmine-saffron combination reading almost luminous on skin before things start to shift. After the first half hour, the composition enters its middle stage, where the saffron becomes more prominent and the jasmine recedes into a softer supporting role.
Cultural impact
Como Tú Atracción arrived in 2024 as part of Mercadona's private-label Como Tú line, a range that represents one of the more visible examples of Spanish supermarket chains moving into fragrance. The Oriental Woody composition built around jasmine and saffron offered something distinctive within the supermarket fragrance category, where simpler fruity-floral profiles tend to dominate. By releasing a composition with genuine perfumery structure through grocery store distribution, the line introduced consumers to a saffron-driven scent profile they might not have otherwise encountered at that retail level.





















