The Story
Why it exists.
The beginning
My Passione comes from Malizia, a fragrance house with roots in the Italian drugstore tradition. The brand expanded from its earlier work into a broader fragrance catalog over time, and this release belongs to the 'My' line, a series of scents designed for personal rather than performative wear. Malizia named it My Passione because the scent leans into the part of passion that feels lived-in rather than dramatic, a warmth that settles onto the skin like a memory rather than announcing itself like a statement. The combination of red currant and tiare is not a typical pairing, blending fruit and flower in a way that feels both familiar and slightly unexpected.
Most red currant fragrances land cold and sharp, but here it gets a cushioned landing pad from tiare, a flower known for its rich, almost buttery softness. The citrus at the top isn't specified further than 'citruses,' which adds a bright lift to the opening without overwhelming the fruit. It's the kind of citrus that doesn't name itself, it just makes everything around it feel more awake. The tiare steps in quickly to soften that brightness, turning the tart currant into something rounder and more inviting. Patchouli in the base is what gives this its grounding.
The evolution
The opening belongs to red currant, and it does most of the talking in those first moments. It's tart, almost puckering, with the citrus cutting behind it like a cold drink poured on a hot afternoon. The fruit doesn't hold back. It announces itself with that sharp, almost edible quality that makes your mouth water before the florals have a chance to enter. There is no waiting around for the opening to settle. The jasmine shows up shortly after, and it doesn't politely introduce itself. It arrives with tiare wrapped around it, a duet that turns the scent from fruit into flower in the space of a few breaths. The white floral register stays warm, not waxy, and it reads as skin-scented rather than perfume-scented, the kind of floral that feels like it belongs to you rather than to a bottle. As the scent develops, the patchouli emerges from the base.
Cultural impact
My Passione sits in a space where affordability meets wearability, a combination that has defined much of the European drugstore fragrance tradition. The blend of fruit and patchouli is a recognizable structure, one that has shown up again and again in scents meant for daily rotation rather than collected display. Wearers who reach for it tend to favor fragrances that feel personal and unforced, perfumes that work with a body rather than sitting on top of one. The tiare note gives it a slight warmth that sets it apart from more straightforward Mediterranean-influenced florals, adding a touch of something softer and more enveloping.
