The Story
Why it exists.
The beginning
Dream of Haze is the name, and the name is the brief. The mint-apple shisha accord is a nod to the hookah lounge, to the hazy warmth of a late evening. It's the scent of that atmosphere, pulled out of the air and into a bottle. The composition takes inspiration from the mint and apple flavors commonly enjoyed in shisha, creating a sensory bridge between traditional enjoyment and modern perfumery. This fragrance captures the lingering sweetness and coolness of apple shisha vapor, wrapped in fresh mint, for an experience that feels both nostalgic and contemporary.
Apple shisha is the quiet differentiator. In this fragrance, it's the shisha version, which carries the weight and depth of a vapor cloud rather than a fresh fruit slice. That distinction changes everything. Mint opens cool and sharp, but the apple shisha underneath adds a syrupy sweetness that doesn't fade in the first few minutes. It lingers, grounding the mint into something that feels intentional rather than accidental. The honey and tobacco amplify this: sweet, smoky, and warm.
The evolution
The opening brings mint and apple shisha filling the space, cool, sweet, and carrying that unmistakable vapor quality. The mint provides an immediate cool sharpness while the apple shisha adds a syrupy sweetness beneath it. Soon, the honey arrives, not loud, not floral, just a soft amber sweetness that bridges the mint to the tobacco beneath. The tobacco settles in, warming the whole composition from underneath while the mint stays bright up top. This creates the fragrance's core tension: cool and warm, simultaneously. The heart shifts things. Lavender and artemisia pull the fragrance down from its airy opening, adding herbal depth and a slight bitterness that prevents the sweetness from overwhelming. The artemisia introduces an aromatic complexity that grounds the sweeter notes without harshness.
Cultural impact
Dream of Haze sits in a specific corner of the fragrance world: the mint-apple-tobacco orientation that blends traditional and modern perfumery. The apple shisha accord and the tobacco warmth create something that reads as both familiar and distinct. The mint provides an immediate cool freshness, the apple shisha adds a distinctive sweet vapor quality, and the tobacco brings depth and warmth to the composition. This combination offers a unique olfactory experience that feels rooted in tradition while remaining contemporary and accessible.
