The Story
Why it exists.
The beginning
Berry Me In Matcha is a 2026 eau de parfum from Keskiyön Hovi, a label built around the work of artist and perfumer Natasha Washabaugh, who composes each scent by hand. It belongs to the House of Daybreak collection, a grouping of fragrances that shares a particular sensibility and visual world. Within that set, this one feels like the softest entry: a berry-and-tea composition with a milky sweetness, the kind of scent that settles on skin like something warm and unhurried. The strawberry leads with ripeness, the matcha grounds it in something vegetal and faintly bitter, and the white tea lifts the whole thing so it never turns heavy. It's a fragrance that reads easy at first sniff but reveals more texture the longer you wear it.
What's quietly unusual here is the matcha's role. Instead of drifting in as a faint accent, Natasha lets it carry weight, almost like a soft base of ground green leaves folded into cream. The white tea holds the heart airy and keeps the composition from collapsing into something too sweet. Lemon sharpens the berry instead of letting it lean syrupy or candied, lending a citric brightness that cuts through the denser notes beneath.
The evolution
The opening is everything bright and immediate: lemon zest, ripe strawberry, the kind of first impression that catches your wrist before you've even left the house. Then the matcha arrives and changes the temperature. The fruit steps back, the air thickens, and you get that powdered-green softness suspended in something creamy. White tea keeps the heart from going heavy, holding a lightness through the middle stretch. The sugar stays patient, never rushing forward. As the hours pass, the strawberry returns, but it's quieter now, warmer, sitting on a bed of cream and skin musk. Eventually what's left is mostly milk, soft musk, and a faint sweetness, a T-shirt-and-skin scent that wakes up again every time you move. Sillage holds moderate through the early phase, then tucks in close for the long haul.
Cultural impact
Berry Me In Matcha sits at the center of Keskiyön Hovi's House of Daybreak collection, a series of fragrances built around softer, more luminous moods. Within that collection, this one leans hardest into the gourmand territory, pairing strawberry, matcha, white tea, lemon, milk, and sugar into something that reads more like a comfort scent than an atmospheric one. The matcha's role is notable: rather than appearing as a thin accent, it carries real weight, grounding the fruit and milk in something vegetal and faintly bitter. That structural choice gives the composition a backbone many berry-led scents lack.
