The Story
Why it exists.
The beginning
Wine Vanilla belongs to the Sommelier collection, Jupilò's ode to the sensory language of wine. The idea came from French oak barrels, the same ones used to age Burgundy. Those barrels don't just hold wine. They transform it. Years of contact with spirit and temperature leave behind traces of vanillin, tocopherol, and a particular warmth that winemakers call the oaky signature. Jupilò wanted to translate that transformation into a fragrance the wearer could carry. Not a wine smell, the feeling of what oak does to wine. Perfumer Vanina Muracciole built the composition around that tension: cool fruit opening, soft floral heart, warm woody base. The grape-to-glass moment became the spritz-to-skin moment.
What makes Wine Vanilla interesting is its structural honesty. The top doesn't fight the base, pear and blackcurrant arrive bright and depart gracefully, leaving room for violet to take over the middle. Jasmine and narcissus deepen the floral without tipping into sweetness. Then the oak influence arrives quietly: cedarwood first, then tonka, then vanilla settling in like warmth from a glass you've been holding all evening. The white musk keeps everything close to the skin, intimate rather than projecting. It's a composition that knows when to step back.
The evolution
The opening hits with crispness, pear and blackcurrant over bergamot, like the first sip of something cold. Thirty minutes in, the white florals arrive. Violet takes the lead, powdery and soft, with jasmine underneath lending a creaminess that feels intentional rather than accidental. The base is where patience pays off. Cedarwood anchors the drydown, but it's the vanilla and tonka that build slowly, eight to ten hours of warmth that stays close, never loud. On fabric, the cedarwood outlasts everything else. The next morning, a trace of vanilla and warm wood remains, like a glass set down but never quite emptied.
Cultural impact
Wine Vanilla occupies a specific niche: gourmand warmth without the sugar rush. Unlike heavy vanilla compositions that project sweetness, this one stays close and dry, drawing from wine's natural vocabulary of tannin and barrel. The Sommelier collection's concept, translating wine's sensory language into scent, has found traction among wearers who appreciate the intellectual framing without sacrificing wearability.
The House
JupilòJupilò presents a concise catalogue of contemporary scents that balance Mediterranean brightness with subtle depth. Since its first launch, the house has introduced Acqua di Neve (2025), a crisp marine accord, and Accanto A Te (2025), a soft floral‑amber blend that quickly found a place on niche shelves. Subsequent releases such as Blu Blazer (2024) and Piazza del Fico (2024) showcase a willingness to experiment with unexpected pairings, while Sugar Rum (2023) and Oud Karkade (2025) reveal a playful side that embraces both gourmand sweetness and rich oud. The brand’s modest size allows each fragrance to be treated as a singular statement rather than a mass‑produced commodity, inviting collectors to explore a curated olfactory journey.
The Creator
Vanina MuraccioleMuracciole's training at MANE gave her a comprehensive understanding of raw materials at industrial scale, while her time with a master perfumer in Paris grounded her in classical composition. Her independent work allows her to prioritize distinctiveness over volume.
