The Story
Why it exists.
The beginning
Miami as imagined by Romano Ricci is the city that runs on late mornings and bottomless mimosas, a place where flip-flops are appropriate attire and excess comes standard. The name arrives as provocation, promising something sweet, sun-bleached, and deliberately unapologetic. This is the cultural mood Cartier's great-grandson was reaching for when he built this house to reject pleasantry in favor of conversation. Woodland strawberry opens bright and wild versus synthetic, orange blossom threads through the heart with delicate complexity, waffle cone announces edible warmth, and vanilla and musk settle into a drydown that proves sweetness can be designed. The brand philosophy treats fragrance as provocation, and Miami Shake embodies that threat dressed as a reference.
The note selection here serves a specific purpose: woodland strawberry provides authentic tartness that differentiates from synthetic alternatives, the heart's combination of cream, orange blossom, and waffle cone creates an immediately recognizable edible impression without resorting to novelty for its own sake, and the vanilla-musk drydown ensures the fragrance remains wearable as it settles. This is dessert complexity presented with intention rather than sugar rush. The opening's tartness prevents the heart from becoming overwhelming, the heart's floral dimension keeps the edible notes from feeling singular, and the drydown's musk ensures longevity without projection fatigue.
The evolution
The fragrance opens with woodland strawberry, wild and tart rather than sweet, immediately establishing that this is not a synthetic exercise. The heart develops into a carefully constructed edible landscape where cream provides lactonic richness, orange blossom threading through with delicate floral complexity, and waffle cone delivering that immediate edible realism that makes the composition feel sun-warmed and accessible. The drydown represents a settling into comfort, with vanilla providing warmth and persistence while musk grounds everything in skin proximity that feels natural rather than heavy. This arc from tart fruit through creamy dessert to warm vanilla creates the sensation of a day at the beach transitioning into evening ease, the sweetness evolving rather than remaining static. The progression prevents monotony while maintaining an unwavering commitment to pleasure without apology. Miami Shake tells a story of sweetness as intentional artistry rather than accident, each phase a deliberate part of that conversation.
Cultural impact
JHAG's first dedicated gourmand fragrance, joining a collection known for provocation and wit. Miami Shake occupies a specific position: sweet enough to be unmistakably dessert, synthetic enough to feel modern, structured enough to last. The woodland strawberry opens bright and electric, establishing the gourmand register before transitioning into an ice cream accord that feels tangible in its richness. The heart introduces orange blossom as a cooling element while waffle cone adds a bakery softness that grounds the structure. Vanilla absolute and musk anchor the drydown, creating a skin-close intimacy that lingers close to the body.
The House
Juliette Has A GunParis-based house that weaponizes wit and provocation against the stuffiness of fine fragrance. Founded by Romano Ricci—great-grandson of Nina Ricci—Juliette Has a Gun dresses rebellion in refillable bullets and challenges wearers to question what perfume should smell like. The brand's iconoclastic spirit has built a devoted following among those who want their scent to start conversations.
The Creator
Romano Ricci & Mylène AlranRicci operates with irreverence and precision in equal measure. His signature move is subverting expectations around traditionally feminine materials, combining jasmine with coconut milk or wrapping vanilla and neroli in gourmand accords.
