With Love From London.

With Love From London arrived in 2026 as a limited‑edition ode to the city’s ever‑shifting spirit. Jo Malone, the founder of Jo Loves, set out to bottle the feeling of transformation that defines London, its quiet resilience, hopeful imagination, and the promise of becoming something new. The name reflects a love letter to the capital, inviting wearers to ask themselves, “What if I could?” and to celebrate the city’s graceful renewal.

Elemi resin was chosen for its bright, slightly citrus‑spicy edge, echoing the city’s bustling markets. Magnolia and rose provide a soft, blooming core reminiscent of springtime in Kensington gardens. Orris concrete and violet leaf absolute add a powdery‑violet nuance that feels like a gentle London fog, while cedarwood, moss and musk ground the composition in a woody, earthy dry‑down that mirrors the city’s historic stone and parkland.

At first spray, elemi resin flashes a crisp, almost metallic spark that clears the air like a fresh rain on cobblestones. Within ten minutes, magnolia unfurls, offering a creamy, honeyed bloom that feels like a sunlit window box, while rose adds a delicate pink warmth. The heart settles into a soft powdery veil of orris concrete and violet leaf absolute, evoking the hush of a quiet park bench. As the scent dries, cedarwood emerges, its dry, resinous timber recalling old London timber frames, while moss adds a damp, forest floor whisper and musk provides a subtle animalic comfort. The dry‑down lingers for the remainder of the day, a gentle reminder of the city’s enduring elegance, lasting roughly four to six hours before fading into a faint, comforting trace.

Wearers often describe it as a scent of urban renewal, a fragrant reminder of London’s ever‑changing skyline. It has been compared to other Jo Loves limited releases that celebrate cityscapes, and its subtle leather‑like dry‑down has sparked conversation among fans of contemporary British perfume, positioning it as a quiet yet confident statement piece for the modern woman.