The Story
Why it exists.
The beginning
Treebuoy arrived in 2018 as John Biebel continued building January Scent Project's catalogue of personal statements. The fragrance was a balsam fir parfum oil from the start, a deliberate material choice for a composition built around evergreen. From the earliest formulations, the focus remained fixed on capturing the essential character of fir itself, avoiding any tendency to soften or transform the material into something more familiar. The result was a fragrance that holds true to its core ingredient, allowing the evergreen to speak clearly and distinctly throughout its development. This commitment to the raw material gives Treebuoy its particular character, grounding the composition in something authentic rather than decorative.
Balsam fir oil carries a character that reads simultaneously fresh and slightly medicinal, not synthetic, not air-freshener. Natural. The cool green mandarin and anise in the opening provide contrast to that evergreen core, giving the fragrance a sharp initial statement before the warmth builds underneath. The green mandarin doesn't disappear entirely as the scent develops; it lingers in the background like a reminder of where this started. Cedar and benzoin in the base create a drydown that feels earned rather than arbitrary.
The evolution
The opening hits quickly. Green mandarin's citrus brightness cuts through first, then anise arrives with its sharp, slightly medicinal edge. Within minutes, the fir announces itself fully. The green mandarin doesn't disappear entirely; it lingers in the background like a reminder of where this started. The fir remains dominant, resinous, cool, clear, but now the cardamom adds subtle warmth underneath. The rose geranium introduces a faint floral note that keeps the composition from becoming too austere. The amber builds slowly, adding richness without softness. There's a medicinal quality to the fir here that some find striking and others find polarizing, it's honest, not sweetened. The cedarwood takes over in the later stages. The fir is still present but transformed, less sharp, more settled. Benzoin adds a sticky sweetness that rounds out the edges.
Cultural impact
Treebuoy has found its audience among indie fragrance enthusiasts who seek something outside conventional compositions. Its moderate sillage makes it a personal fragrance rather than a room-filler, suited for someone who wants to be discovered rather than announced. The resinous, evergreen character appeals to those who appreciate fir in a composition that doesn't soften its edges. The fragrance is built for proximity rather than projection, holding close to the skin where it can be noticed by those nearby.


























