The Story
Why it exists.
Ellis Brooklyn built a collection around modern elegance, unexpected combinations, and an approach to fragrance that rewards close attention. Sweet entered that world in 2020, carrying the house's commitment to balance and craft. The brief was to translate the idea of sweetness into something sophisticated, aromatic, and worth living with. Jérôme Epinette translated that into a composition that leans into contrast, sweet, yes, but with an elegance that keeps it from tipping into something childish. Pear and Ambrette give the opening its bright, aromatic character, while Iris shifts the composition into powdery territory as it develops. The result is a fragrance where luxury and comfort coexist without tension.
If this were a song
Community picks
Cherry
Rina Sawayama
The Beginning
Ellis Brooklyn built a collection around modern elegance, unexpected combinations, and an approach to fragrance that rewards close attention. Sweet entered that world in 2020, carrying the house's commitment to balance and craft. The brief was to translate the idea of sweetness into something sophisticated, aromatic, and worth living with. Jérôme Epinette translated that into a composition that leans into contrast, sweet, yes, but with an elegance that keeps it from tipping into something childish. Pear and Ambrette give the opening its bright, aromatic character, while Iris shifts the composition into powdery territory as it develops. The result is a fragrance where luxury and comfort coexist without tension.
What makes Sweet unusual is the Iris. Where many sweet fragrances lean into vanilla or tonka to smooth things out, this composition chooses a powdery floral that wraps around the heart instead. The Pear and Bergamot in the opening announce themselves with fruity immediacy, keeping things light and vibrant without ever sliding into something heavy. It's the Iris that elevates the whole thing from confection to composition. The sweet-fruity-floral heart lives where the intelligence lives, warm and inviting while maintaining that sense of refinement.
The Evolution
The opening arrives fast: Pear and Ambrette, bright and aromatic. The aldehydic kick cuts through with an electric quality, keeping things from reading as too soft. There is a tartness in the Bergamot that pulls against simple sweetness, a freshness underneath the gloss. Thirty minutes in, the Iris announces itself and the composition shifts. The bright facets soften into something more powdery: more composed. By the second hour, you are in the drydown. White Amber and Marshmallow work their quiet work, creamy and warm. The sillage is moderate from the start and stays that way. It is not a fragrance that fills a room. But on the right person, at the right distance, you catch it and you want more. The heart gives way to a warm close, skin-close base. Cashmere in the base means it stays close, intimate, a skin-warm presence rather than a statement.
Cultural Impact
Sweet occupies a distinct corner of the sweet fragrance conversation. Where many sweet fragrances in this genre lean into vanilla, caramel, or chocolate, Ellis Brooklyn made a different choice with Sweet. The Iris (Orris) at the heart elevates it from pure gourmand to something that reads as more nuanced. The powdery floral backbone provides a counterpoint to all that sweetness, keeping the fragrance from becoming one-dimensional. The result is something that feels both generous and composed, a sweet fragrance with refinement rather than indulgence.
The House
United States · Est. 2015
Ellis Brooklyn creates modern American fragrances that feel like a quiet moment in a bustling city. Founded in 2015, the brand blends clean‑synthetic and natural ingredients to craft scents that are both approachable and memorable. Each bottle carries a story of everyday places – a walk in Williamsburg, a summer day on the beach, a quiet kitchen table. The line includes playful milkshake‑inspired aromas such as Lychee Milkshake (2025) and Mango Milkshake (2025) alongside more grounded notes like Sand (2023) and Sea (2023). All products are vegan, cruelty‑free and packaged with recyclable materials, reflecting a commitment to sustainability without sacrificing olfactory richness.
If this were a song
Community picks
A warm afternoon that turns into something. Candied cherry sweetness giving way to something more composed, cocoa and powdery iris, a quiet confidence. Music that doesn't announce itself but stays with you. Something playful on the surface, something real underneath.
Cherry
Rina Sawayama




























