The Story
Why it exists.
The beginning
Vedette arrived in 2023 as part of a trio, the first new Dita Von Teese fragrances in nearly a decade. Alexandre Illan composed it around a specific idea: an English rose in a romantic, dewy garden. Not a fantasy rose. The real thing, with all its quiet drama intact. The name itself carries weight, in French, vedette means star, the one who commands attention without asking for it. That tension runs through the whole fragrance: flowers that announce themselves, then retreat close to the skin where only you notice they're still there.
What makes Vedette interesting isn't the rose alone, it's the bay rum in the opening. That unexpected spice keeps the florals from reading as delicate or precious. Geranium adds a green, slightly bitter edge that grounds the Turkish rose absolute, preventing it from floating into abstraction. Then heather arrives in the heart, a note many perfumers avoid as too faint, but here it bridges the florals to the base without losing them entirely. The composition treats the rose as a starting point, not an ending. It builds outward from there, layering depth until the musk and ambergris arrive to pull everything inward, close and personal.
The evolution
The opening hits like the first moment of light through a greenhouse window, rose absolute bright, geranium green, bay rum giving it an unexpected warmth. Thirty minutes in, the peony softens everything. The heather follows, adding a herbal quietness that makes the rose feel less performed. By hour two, the florals begin their slow exit, but not entirely. The Turkish rose holds on in the base, threaded through the musk and ambergris like a memory that won't fully fade. Sandalwood arrives last, creamy and warm, rounding the edges. The drydown sits close to the skin for hours after that, intimate, soft, the kind of scent someone notices only when they're standing very near.
Cultural impact
Vedette arrived in 2023 as part of Dita Von Teese's fragrance comeback after nearly a decade without new releases, signaling a deliberate pivot toward sophisticated rose soliflores in the celebrity perfume market. The use of Turkish rose absolute as the star note connects to a broader trend in niche and prestige perfumery where authentic rose absolutes signal quality and craftsmanship. Alexandre Illan's composition, with its unexpected bay rum addition, reflects a movement away from sweet, mass-appealing rose fragrances toward more complex, gender-neutral rose profiles that appeal to fragrance collectors and enthusiasts seeking distinction.


































