The Story
Why it exists.
Taunt arrived in 2018 as DedCool's confident statement piece. Carina Chaz built the fragrance around bergamot and vanilla. The bergamot-vanilla structure serves as the foundation, creating a composition that moves from citrus brightness to warm vanilla depth. The bergamot opens bright and lively, while the vanilla unfolds gradually, adding warmth and body to the scent. This interplay between citrus and sweet creates a layered experience that feels both crisp and comforting. Bergamot says yes, vanilla says maybe. Together they say: stay anyway. The tension between these two notes keeps the fragrance engaging, neither fully one nor fully the other, inviting the wearer to experience both sides of the composition.
If this were a song
Community picks
Flames
Sigrid
The Beginning
Taunt arrived in 2018 as DedCool's confident statement piece. Carina Chaz built the fragrance around bergamot and vanilla. The bergamot-vanilla structure serves as the foundation, creating a composition that moves from citrus brightness to warm vanilla depth. The bergamot opens bright and lively, while the vanilla unfolds gradually, adding warmth and body to the scent. This interplay between citrus and sweet creates a layered experience that feels both crisp and comforting. Bergamot says yes, vanilla says maybe. Together they say: stay anyway. The tension between these two notes keeps the fragrance engaging, neither fully one nor fully the other, inviting the wearer to experience both sides of the composition.
There's a tension at the heart of this composition that shouldn't work but does. Bergamot arrives bright and unapologetic, citrus that arrives clean and present. Then the vanilla softens the edges without erasing them. Dew drop adds an aquatic coolness that most vanilla fragrances miss entirely, that cool lift that keeps the sweetness from sitting heavy on the skin. Blackcurrant contributes a tart, slightly tart fruitiness that bridges the opening and the base without tipping into dessert territory.
The Evolution
Taunt opens with bergamot and dew drop, the citrus is immediate and present. Within the first fifteen minutes, the dew drop note introduces a cool quality that distinguishes this from standard citrus fragrances. The florals arrive without fanfare, blending into the blackcurrant to create a quiet fruitiness that keeps things grounded. This middle phase is where Taunt earns its character: no single note dominates, everything holds together. The drydown is where the vanilla asserts itself, warm and close to the skin. The amber adds structure but never overwhelms. The sillage is intimate. Not the kind of fragrance that fills a room; the kind that someone notices when they're standing close enough to matter. The fragrance develops through clear stages, each note contributing its presence before transitioning smoothly into the next, creating a seamless experience from opening through drydown.
Cultural Impact
Taunt has connected with wearers seeking a clean vanilla that doesn't read as feminine or masculine, traditional or trendy. The fragrance has found an audience among those who want scent to be personal rather than performative. It's the kind of scent that attracts people who appreciate a straightforward approach to fragrance, where the focus is on the actual smell rather than association with particular categories or occasions. The reception has been notably consistent, with wearers responding to the way the fragrance handles its citrus and vanilla elements without leaning into expected stereotypes.
The House
United States · Est. 2016
DedCool is a Los Angeles-based fragrance brand founded in 2016 by Carina Chaz when she was 21 years old. The label builds genderless, vegan, and cruelty-free fragrances designed to be worn on skin, fabric, and throughout the home. Chaz developed the brand after searching for a clean, non-toxic scent with a more masculine-leaning profile and finding nothing that fit. All DedCool fragrances are developed and crafted in small batches in Los Angeles, using formulations that contain no added water. The line spans fine fragrance, body care, home fragrance, and laundry products, offering a consistent scent wardrobe across daily touchpoints. Notable releases include Milk (2018), Mochi Milk (2025), Xtra Milk (2022), and Sunlit Blooms (2024). The brand was named to the Forbes 30 Under 30 list in 2023 and is currently carried at Sephora, Space NK, and Mecca across the United States, United Kingdom, and Australia.
If this were a song
Community picks
Taunt sounds like a late summer afternoon, warm but not heavy, present but not demanding. Bergamot and vanilla, the tension between brightness and softness, the kind of confidence that doesn't argue. It smells like a daydream that knows what it wants.
Flames
Sigrid















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