The Story
Why it exists.
The beginning
Ultralove emerged from a specific question Coreterno wanted to answer. The edible opening is deliberate, a statement that sweetness, fully inhabited, becomes something other than safe. Hazelnut praline and coffee notes arrive together, dense and immediate, the sweetness of wanting something and getting it all at once. Strawberry shows up unexpectedly, a bright fruit note that keeps the gourmand quality from going purely dark. Milk slides in next, softening the edges into something edible and warm. The composition unfolds with an assertiveness that refuses to ease in gently, instead offering its character fully from the first moment. The name carries the idea: ultralove as a form of intensity, not sentimentality.
The note structure works because sweetness is stacked deliberately, hazelnut, praline, milk, sugar, honey building together, then broken through with florals that offer contrast. Jasmine and lily of the valley arrive luminous rather than heavy, adding brightness that keeps the composition from becoming purely decadent. The drydown settles into vanilla, white musk, and tonka bean, ingredients that provide warmth and depth without announcing themselves. It's the difference between a dessert that announces itself and one that finds you.
The evolution
The opening doesn't ease in. Hazelnut praline and coffee arrive together, dense and immediate, the sweetness of wanting something and getting it all at once. Strawberry shows up unexpectedly, a bright fruit note that keeps the gourmand quality from going purely dark. Milk slides in next, softening the edges into something edible and warm. The florals take over, jasmine and lily of the valley rising through the composition, lifting what felt heavy into something luminous. The sweetness stays, this isn't a fragrance that abandons its character, but it gains complexity. The heart holds before the base begins its long dissolution, vanilla and tonka bean staying closest to the skin while white musk and honey add warmth without weight. Sandalwood and ambergris give the drydown staying power, and the oakmoss appears late, a green whisper that grounds everything.
Cultural impact
Ultralove arrived as a fragrance that draws attention through its unapologetic sweetness, offering something that stands apart from more conventional gourmand compositions. For those exploring the brand, it provides immediate insight into the house's approach: bold, confident, and unwilling to blend into the background. The scent makes its presence known without apology, opening with an edible richness that declares its character from the start. It represents a different kind of statement in a landscape of fragrances that often play it safe, inviting wearers who appreciate intensity and depth over subtlety.
