The Story
Why it exists.
The beginning
Via degli Avignonesi takes its name from a Roman street between Tritone and Veneto, but its composition reaches somewhere less literal. Andrea Marcoccia launched it in 2010 as an aromatic aquatic fragrance, combining mandarin with its sweet-and-sour taste alongside rose, black pepper, mango, seaweed, thyme, musk, and ambrette. The result treats the Roman address less as a monument and more as atmosphere: the fragrance opens with the meeting of citrus and ripe fruit, then moves through pepper, marine, and herbal notes before settling into musk and ambrette.
The striking part is the meeting point between fruit and marine notes. Mandarin and mango bring sunlit sweetness, while seaweed pulls the composition toward shore and mineral air. Rose softens the opening, black pepper adds a clean snap, and thyme brings aromatic green depth. Musk and ambrette then round out the scent, giving the tropical fruit, the marine accord, and the herbal notes a warm, cohesive base that holds the composition together rather than letting any single note dominate.
The evolution
The opening arrives with the cheerful disorder of mandarin, rose, mango, and black pepper: citrus gloss, ripe fruit, and peppery snap all at once. As the scent develops, seaweed moves forward and changes the temperature. The sweetness doesn't vanish, but it takes on a saline edge, with thyme sharpening the air around it like an herb crushed between your fingers. Then the composition settles into musk and ambrette, where the tropical brightness becomes a warm, creamy hush. The drydown can feel almost like sunlit skin after a swim, a soft haze that draws the earlier fruit, marine, and herbal notes back toward one another.
Cultural impact
Via degli Avignonesi presents aquatic freshness through the meeting of tropical fruit, marine air, aromatic herbs, and soft musk. Mandarin and mango give it a sunny sweetness, while seaweed adds its coastal, mineral character; rose and black pepper sit between them, and thyme brings an aromatic green note. For a wearer drawn to fresh, marine-leaning compositions with fruit and herbs in the mix, it offers a distinctive balance of sweetness, salt, and greenery that invites closer attention.
The House
Bottega del ProfumoBottega del Profumo is a niche Italian fragrance house that draws direct inspiration from the streets and piazzas of Rome. The brand maps the city through scent, translating historic thoroughfares like Via dei Condotti, Via Margutta, and Piazza delle Cinque Lune into wearable compositions. Founded on the principle that geography carries its own olfactory identity, the house builds each fragrance around a specific Roman location, turning urban memory into perfume.
The Creator
Andrea MarcocciaHis signature technique blends traditional Italian extraction methods with modern layering. He favors natural citrus absolutes, hand-pressed neroli, and sun-dried bergamot, pairing them with Mediterranean herbs such as rosemary and sage.
