The Story
Why it exists.
The beginning
Sirenide arrived in 2025 as part of BeauFort London's Force Majeure collection. The name itself carries weight: sirens were never passive creatures. They didn't invite sailors closer. They made the journey feel like a choice until it wasn't. Euan McCall composed Sirenide with that same tension in mind, a fragrance that announces itself without apology, then slowly, persistently makes itself indispensable. The brief, if there was one, seems to have been simple: make something that doesn't ask permission. The opening arrives sharp and unapologetic, bitter almond cutting through like a cold gust before the composition settles into something more deliberate.
What makes Sirenide structurally unusual is the way its opening and base operate almost like separate fragrances. The top, bitter almond and anise, is almost medicinal in its intensity, a sharp green-nutty attack that could read as alarming on paper. But the heart notes, pink lotus and water lily, don't arrive as rescue. They arrive as continuation. The aquatic florals deepen the strangeness rather than softening it, creating a middle phase that feels submerged rather than bright. Then the base, ambergris, leather, Atlas cedar, asserts itself for the long haul, dry and animalic, the kind of finish that lingers on skin and fabric alike. The composition doesn't develop so much as it descends.
The evolution
Sirenide hits the skin like a cold plunge. Bitter almond and anise announce themselves immediately, sharp, nutty, almost indolic in their intensity. The fragrance doesn't so much open as it attacks. There's no gentle transition here. Then the water lily begins to surface, and the composition shifts from alarm to something cooler, more aquatic, though still tinged with that underlying bitterness. The pink lotus arrives quietly, not as rescue but as depth, it doesn't soften the anise so much as give it somewhere to live. By the time the heart notes fully emerge, the leather and ambergris have taken over. This is where Sirenide becomes itself: animalic, mineral, close to the skin. The Atlas cedar provides structure, but it's the ambergris that dominates the drydown, salty, animalic, with a faint marine quality that connects back to the aquatic florals above.
Cultural impact
Sirenide entered the fragrance landscape in 2025 as part of BeauFort London's Force Majeure collection. The fragrance refuses to announce itself politely. Its aggressive opening and animalic drydown place it in conversation with the bolder end of niche perfumery, where presence matters more than pleasantry. The composition leads with bitter almond and anise, creating an immediate sensory statement that doesn't apologize for itself. Euan McCall built something that challenges the wearer rather than accommodating them, a fragrance that asks questions instead of providing easy answers.



















